Top 50 Marketing Analytics Platform - Series B

NinjaCat is an AI-enabled data analytics platform that consolidates over 150 marketing data sources into a single interface, allowing marketers to automate the creation of customized reports and dashboards. By eliminating manual data wrangling, NinjaCat accelerates reporting and campaign monitoring, enabling teams to quickly demonstrate the effectiveness of their marketing strategies to stakeholders.

Marketing Evolution offers Mevo, an AI‑powered operating system that consolidates audience, media, and third‑party data from 150+ connectors into an ontology‑driven data lake, automatically harmonizing it for analysis‑ready inputs to MMM, MTA and predictive models. The platform provides privacy‑resilient person‑level attribution, real‑time dashboards, and a conversational UI that generates insights, briefs and budget‑constrained scenario forecasts for marketers and analytics teams.

The startup develops marketing data analytics software that analyzes historical sales data to create profiles of ideal customers. This platform enables businesses to optimize demand generation by accelerating existing opportunities and effectively targeting new accounts.

Improvado is a marketing data platform that automates the collection, normalization, and visualization of data from over 500 marketing and sales platforms. By providing a unified view of marketing performance, Improvado enables data-driven budget allocation and improved ROI. The platform helps marketing teams eliminate manual reporting processes and gain deeper insights into revenue generation.

This platform integrates internal and external data sources to provide actionable insights for sales and marketing teams. By analyzing structured and unstructured data, the platform helps businesses make data-driven decisions to optimize sales strategies and improve marketing performance.

Proof Analytics provides a causal analytics platform integrated with Salesforce, enabling businesses to conduct marketing mix modeling and real-time forecasting of budget impacts. This technology allows teams to quantify the causal relationships between marketing investments and business outcomes, ensuring accountability and informed decision-making in resource allocation.

The platform aggregates data from CRMs, marketing automation, ad networks and intent providers into a single, real‑time account view. It normalizes and enriches this data, applies AI‑driven scoring to rank accounts, and automates multi‑channel outreach sequences with alerts and analytics dashboards. Integrations include pre‑built connectors, API, and SSO for secure enterprise deployment.

The startup offers an end-to-end customer analytics platform that employs artificial intelligence to analyze and visualize both structured and unstructured data in real-time. This technology provides actionable insights that help enterprises enhance marketing strategies, increase revenue, and reduce customer churn.

Supermetrics provides a data integration platform that consolidates marketing and advertising data from over 150 sources into analytics and reporting tools, enabling users to access real-time insights. This solution reduces the time spent on manual data transfer by 50% and lowers integration costs by 80%, allowing businesses to focus on data analysis and campaign optimization.

Similarweb offers an AI‑enhanced digital intelligence platform that aggregates billions of data points from websites, mobile apps, search keywords, advertising spend and shopper behavior into a unified, real‑time view. The service provides automated competitive analysis, SEO/PPC performance metrics, sales prospecting insights and a Data‑as‑a‑Service API that can be integrated with CRM, BI and marketing automation tools. Users such as marketers, sales teams and analysts use the platform to benchmark performance, detect market trends and generate data‑driven recommendations.

The startup offers a marketing data platform that automatically aggregates and structures advertising performance data from various networks into an e-commerce data model. This enables businesses to gain insights into their advertising expenditures and forecast growth more effectively.

Adverity is an integrated data platform that automates the integration, governance, and management of marketing data through AI-powered features and over 600 pre-built connectors. This platform reduces the time spent on data preparation by 80%, enabling marketers to access timely and accurate insights for improved decision-making.

Haus is a marketing science platform that utilizes econometric models to measure the incrementality of marketing spend across various channels, providing precise insights into the true business impact of advertising efforts. By enabling brands to launch experiments quickly and analyze results within weeks, Haus helps optimize marketing investments and improve ROI without relying on traditional attribution methods.

Attain is a data-driven platform that provides marketers with real-time transaction visibility and demographic insights to measure media effectiveness and optimize campaigns. By leveraging a large panel of opted-in consumers and detailed spending behavior, Attain enables precise audience targeting and actionable strategies to drive measurable business results.

Gruve provides a cloud‑based platform that aggregates spend and performance data from major digital ad channels into a unified data lake. It uses statistical and machine‑learning models to automatically reallocate budget, generate predictive ROAS forecasts, and trigger rule‑based actions via customizable dashboards and an open API. The solution is aimed at performance marketers, media agencies, and in‑house growth teams managing multi‑channel campaigns.

The startup operates a data-driven e-commerce platform that provides brands with analytics on customer behavior, market trends, and competitor performance. This enables brands to optimize inventory management, pricing strategies, and marketing campaigns, leading to improved decision-making and business growth.

Demandbase provides account-based marketing and sales intelligence solutions that leverage data analytics to enhance targeting and engagement strategies. The platform enables businesses to identify high-value accounts and optimize their marketing efforts, improving conversion rates and sales efficiency.

The startup operates a digital marketing platform that provides analytics, site security, and user visibility tools to help businesses manage their technology needs efficiently. By minimizing the costs and complexities associated with digital marketing, the platform enables clients to enhance their media revenue potential.

Provides a full-stack business intelligence platform for Shopify merchants, integrating over 45 data sources to centralize eCommerce metrics and enable server-side tracking for precise first-party attribution. The platform improves marketing ROI by optimizing customer acquisition, retention, and ad performance through custom reporting, automated insights, and tools like Klaviyo flow enrichment and Conversion API (CAPI) integration.

PAR Engagement offers a cloud‑native platform that consolidates marketing, ordering, loyalty and guest analytics for multi‑unit restaurant brands. The system provides real‑time multi‑channel campaign tools, integrated POS‑linked ordering with dynamic upsells, and a unified 360° guest profile that powers AI‑driven segmentation and personalized recommendations, all accessible via open APIs and analytics dashboards. It enables operators to streamline digital engagement, increase repeat visits, and optimize revenue growth.

RXC develops a next-generation media commerce platform that utilizes advanced data analytics and machine learning to enhance brand visibility and engagement. The platform addresses the challenge of ineffective brand promotion by providing targeted marketing solutions that drive measurable sales growth.

Windfall provides a platform that utilizes data enrichment and machine learning to identify and engage target audiences with precision, enhancing marketing and sales workflows. By delivering actionable insights and robust attribution reporting, Windfall enables organizations to maximize revenue and improve campaign effectiveness.

The startup provides data enrichment and advanced analytics to help brands and agencies optimize their digital marketing strategies and control customer acquisition costs. By leveraging data-driven insights, the company enables businesses to enhance sales performance and improve funnel efficiency.

AB Tasty provides a SaaS platform that combines web and mobile experimentation, feature‑flag management, and AI‑driven personalization in a single interface. Marketers use a no‑code visual editor to create and analyze A/B or multivariate tests, while developers integrate via SDKs or APIs for progressive rollouts and KPI‑triggered rollbacks. Real‑time analytics and AI‑generated insights help teams iterate quickly and improve conversion across digital touchpoints.

Alembic utilizes a causality-aware composite AI, powered by a high-performance supercomputer, to analyze data from various marketing channels and sales activities in near-real time. This technology enables enterprises to identify key drivers of revenue and optimize media spend by providing actionable insights into the impact of their marketing efforts.

MoEngage is a cross-channel customer engagement platform that utilizes AI-driven insights and real-time data analytics to provide a comprehensive 360-degree view of customer behavior. It enables consumer brands to deliver personalized marketing communications across multiple channels, addressing the challenge of fragmented customer interactions and enhancing engagement and retention.

The startup operates an online data analysis platform that integrates customer support and digital marketing tools to enhance data-driven decision-making. By enabling users to analyze and implement actionable insights, the platform helps businesses improve operational efficiency and gain a competitive edge.

Act-On offers an enterprise marketing automation platform that integrates multichannel campaign execution, AI-driven analytics, and lead scoring. The solution automates customer journeys and syncs with CRM systems to help marketers generate pipeline and acquire customers efficiently.

Measured provides an end-to-end platform for incrementality-based media measurement and optimization, utilizing AI-powered experiments to accurately assess the impact of marketing across all channels without relying on cookies or pixels. This technology enables brands to optimize their media spend by identifying the most effective channels, ultimately maximizing return on investment.

Attain provides a live, transaction‑level purchase data platform that aggregates item‑level SKU and UPC details from an opted‑in consumer panel across all retail channels. The platform links each transaction to demographic, psychographic and media‑consumption attributes, enabling marketers to measure sales lift in real time and create precise audience segments for activation. Data are anonymized, encrypted and delivered via API and dashboard for campaign optimization.

Act-On provides an enterprise marketing automation platform that consolidates email, web, social, and paid‑media campaigns in a single interface. It offers a drag‑and‑drop canvas, AI‑driven lead scoring, real‑time analytics, and over 200 native integrations to synchronize data with CRMs and CDPs, enabling B2B demand‑generation teams to manage multi‑channel workflows and measure ROI.

The startup offers a marketing strategy platform that automates keyword and SEO research using artificial intelligence to provide a comprehensive data analysis and visualization. This technology enables businesses to increase website traffic and lead generation while lowering their cost per lead.

Kissterra develops an AI-powered marketing platform that provides real-time visibility and control over customer acquisition costs and lifetime value for insurance companies. By leveraging live data insights, the platform enables insurers to optimize marketing performance and target profitable customer segments effectively.

HockeyStack is a revenue acceleration platform that provides unified buyer journey visualization and AI-driven account insights for B2B marketing and sales teams. It enables organizations to prioritize campaigns and channels effectively, enhancing revenue generation by delivering precise attribution and actionable data analytics.

Simon Data provides a Customer Data Platform (CDP) built on Snowflake that enables marketing teams to unify and access customer data for real-time segmentation and personalization. This platform addresses the challenge of outdated data architectures, allowing brands to enhance campaign performance and customer engagement through precise, data-driven marketing strategies.

Upwave is a brand outcomes measurement platform that utilizes real-time data analytics and AI to assess brand lift, validate reach, and identify optimization opportunities across multiple advertising channels. By providing Fortune 500 companies with accurate, privacy-safe insights, Upwave enhances the effectiveness of brand advertising spend and enables data-driven decision-making.

6sense provides an AI-driven platform that aggregates billions of B2B intent signals and applies machine‑learning models to score and prioritize accounts based on predicted buying stage. The solution integrates with CRM and marketing automation systems to enrich data, automate outreach, and deliver AI‑generated next‑step recommendations for sales and marketing teams. It also includes web deanonymization, audience building, and real‑time campaign execution tools for account‑based strategies.

Explorium provides a data science platform that utilizes augmented data discovery and feature engineering to deliver high-quality, proprietary data signals for sales and marketing teams. This technology enables businesses to identify and prioritize the most relevant leads, significantly improving conversion rates and reducing data acquisition costs.

AnyRoad is an experiential marketing platform that integrates event management with customer feedback and analytics, enabling brands to streamline operations and capture valuable guest data. This solution addresses the challenge of measuring the impact of experiential marketing by providing actionable insights that enhance consumer engagement and drive revenue growth.

Mediafly provides a cloud‑native revenue enablement platform that centralizes sales and marketing assets, enforces brand compliance, and uses AI‑driven search to deliver the most relevant content to sellers. The solution embeds interactive tools such as ROI calculators and digital sales rooms, and delivers real‑time analytics that link content usage to win‑rate and revenue impact. Native integrations with Salesforce, Microsoft Dynamics, SAP and other enterprise systems keep data synchronized across the revenue stack.

GRIN is a marketing software platform that provides tools for influencer discovery, relationship management, and performance tracking, enabling direct-to-consumer brands to efficiently manage their creator partnerships. By consolidating workflows and automating processes, GRIN addresses the challenges of scaling influencer marketing efforts while delivering measurable ROI through real-time data analytics.

Bloomreach Engagement is a customer data and experience platform that centralizes online and offline customer data, enabling marketers to create hyper-personalized campaigns across 13+ channels using Loomi AI for real-time insights. This platform addresses the challenge of disconnected marketing tools by providing a unified solution that enhances customer engagement and optimizes campaign performance.

AppTweak is an App Store Marketing Intelligence Platform that utilizes Atlas AI, a proprietary deep-learning model trained on app store data, to enhance app visibility and optimize paid advertising campaigns. The platform provides app marketers with actionable insights and tools for App Store Optimization (ASO), search ads management, and competitor analysis, resulting in measurable increases in organic downloads and reduced cost per install.

CreatorIQ provides a centralized platform for managing influencer marketing campaigns, utilizing data analytics to measure performance and return on investment. The software addresses the challenge of fragmented creator data and content management, enabling brands to efficiently scale their creator partnerships and enhance customer engagement.

MarketDial provides a platform for retailers and brands to conduct in-store experiments using robust data science and a user-friendly interface, enabling quick design and analysis of tests. This approach allows businesses to accurately measure the return on investment for marketing and operational initiatives, reducing the risk of costly decisions based on assumptions.

The startup develops eCommerce digital marketing software that utilizes advanced data analytics to capture billions of Amazon sales data points monthly. This enables entrepreneurs to access real-time insights for informed product decisions, enhancing their competitive edge in the marketplace.

CleverTap offers an all-in-one customer engagement platform that utilizes AI-driven analytics to create personalized experiences across customer lifecycles, enabling businesses to optimize retention and maximize customer lifetime value. The platform integrates data from various sources to provide real-time insights, allowing brands to tailor interactions and improve decision-making for enhanced customer loyalty.

Gretel provided a feed that generated automated insights by integrating data from various marketing applications, enabling non-technical companies to easily access and analyze their performance metrics. This solution addressed the challenge of data fragmentation, allowing users to streamline their marketing efforts and make informed decisions based on consolidated insights.

imagino offers a Composable Experience Platform that enables marketers to unify and activate customer data without creating additional databases, ensuring real-time access to essential information. This platform addresses the challenge of fragmented customer data by providing a tailored Single Customer View that enhances marketing campaign management and accelerates return on investment.

BlueOcean is a brand intelligence platform that utilizes AI and real-world data to provide marketers with actionable insights for optimizing their go-to-market strategies. By identifying competitive whitespace and threats, BlueOcean enables brands to make informed decisions that enhance marketing effectiveness and drive growth.