Adverity is an integrated data platform that automates the integration, governance, and management of marketing data through AI-powered features and over 600 pre-built connectors. This platform reduces the time spent on data preparation by 80%, enabling marketers to access timely and accurate insights for improved decision-making.
Funding
$120M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
+2Founders
Product
Problem
Marketers often struggle with fragmented data silos, spending excessive time on manual data preparation and hindering timely access to accurate insights. This makes it difficult to gain a unified view of marketing performance and optimize decision-making.
Solution
Adverity offers an integrated data platform that automates the integration, governance, and management of marketing data. Using AI-powered features and a library of over 600 pre-built connectors, the platform seamlessly blends disparate datasets, creating a single source of truth for business performance. It reduces the burden of data retrieval and unification, allowing teams to focus on analysis and strategic initiatives. The platform also provides tools to ensure data quality, manage access, and maintain data security.
Target Audience
Adverity targets marketing teams, data analysts, engineers, and C-suite executives across various industries, including agencies, brands, finance, insurance, e-commerce, CPG, retail, telecoms, technology, media, and entertainment.
Features
- AI-powered automation for data integration and transformation
- Library of 600+ pre-built connectors for various marketing platforms and data sources
- Data governance features to ensure data quality, completeness, and access control
- Real-time data conversations for instant, actionable insights
- Data Quality Suite for proactive monitoring and anomaly detection
- Data transformation copilot for cleaning and enriching data using natural language prompts
- Ability to send harmonized data to various destinations, including databases, data lakes, and BI tools
- AI-powered insights and reporting