Attain is a data-driven platform that provides marketers with real-time transaction visibility and demographic insights to measure media effectiveness and optimize campaigns. By leveraging a large panel of opted-in consumers and detailed spending behavior, Attain enables precise audience targeting and actionable strategies to drive measurable business results.
Funding
$93M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Marketers often struggle with unreliable metrics, broad audience segments, and delayed insights when measuring the effectiveness of their media campaigns. This lack of precise data makes it difficult to optimize campaigns in real-time and drive measurable business results.
Solution
Attain provides marketers with a data-driven platform that offers real-time transaction visibility and demographic insights, enabling them to measure media effectiveness and optimize campaigns. By leveraging a large panel of opted-in consumers and detailed spending behavior across all retailers and verticals, Attain facilitates precise audience targeting and actionable strategies. The platform allows marketers to measure sales lift in real-time, activate high-fidelity audiences based on 100% self-reported data, and leverage proprietary analytics to gain a competitive edge.
Target Audience
Attain's primary customers are marketing professionals and teams seeking to improve the measurement and optimization of their media campaigns through access to live purchase data and detailed consumer insights.
Features
- Live transaction data for measuring media's impact on sales and guiding in-flight optimizations.
- Custom and off-the-shelf audience segments based on self-reported demographic data (age, gender, income, location, ethnicity, education, etc.).
- Proprietary analytics pairing demographic data with merchant and product-level spending behavior.
- Access to a live purchase data panel with millions of opted-in consumers and billions of recorded transactions.
- Data includes checking, debit, and credit card transactions with 5+ years of historical data.
- Retailer loyalty links to 50+ retailers, receipt capture from 10M+ receipts per month, and synced emails for persistent receipt scanning.
- Item-level detail including purchase date, brand, SKU/UPC code, and item price.