CleverTap offers an all-in-one customer engagement platform that utilizes AI-driven analytics to create personalized experiences across customer lifecycles, enabling businesses to optimize retention and maximize customer lifetime value. The platform integrates data from various sources to provide real-time insights, allowing brands to tailor interactions and improve decision-making for enhanced customer loyalty.
Funding
$105M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
CDFounders
Product
Problem
Businesses struggle to retain customers and grow revenue because they lack a unified system to collect, analyze, and act on real‑time behavioral data across multiple channels. Disconnected tools and manual segmentation lead to generic experiences, low engagement, and missed upsell opportunities.
Solution
CleverTap provides an all‑in‑one customer engagement platform that unifies data ingestion, analytics, segmentation, personalization, and campaign orchestration across push, email, SMS, WhatsApp, in‑app, web and more. Real‑time user profiles are enriched with behavioral, demographic and predictive signals, enabling hyper‑personalized experiences at scale. The platform’s CleverAI engine adds predictive segmentation, automated journey optimization (IntelliNODE) and AI‑driven recommendations, reducing manual effort and accelerating decision‑making. Brands can design, test, and launch omnichannel campaigns through a visual editor and monitor outcomes with built‑in analytics dashboards, driving higher retention and lifetime value.
Target Audience
Target customers are product, growth and marketing teams at mid‑size to enterprise consumer apps—including e‑commerce, subscription services, gaming, and financial services—that need to personalize experiences and improve retention across multiple digital channels.
Features
- Unified real‑time data pipeline that aggregates events from mobile, web, and third‑party sources into a single customer profile
- AI‑powered predictive segmentation and next‑best‑action recommendations via CleverAI
- Drag‑and‑drop visual campaign builder with support for push, email, SMS, WhatsApp, in‑app, web messaging and RCS
- Automated journey orchestration (IntelliNODE) that tests and selects optimal flow variations in real time
- Built‑in analytics suite offering funnels, cohorts, retention, behavioral analytics and customizable dashboards
- Seamless integration with ad platforms (Google, Facebook, TikTok) and CRM/EHR systems via APIs and webhooks
- Scalable architecture supporting millions of daily active users and high‑volume event streams