Marketing Evolution offers Mevo, an AI‑powered operating system that consolidates audience, media, and third‑party data from 150+ connectors into an ontology‑driven data lake, automatically harmonizing it for analysis‑ready inputs to MMM, MTA and predictive models. The platform provides privacy‑resilient person‑level attribution, real‑time dashboards, and a conversational UI that generates insights, briefs and budget‑constrained scenario forecasts for marketers and analytics teams.
Funding
$26.1M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Marketers struggle with fragmented, inconsistent data across dozens of platforms and privacy‑driven constraints, making it difficult to obtain a unified view of performance, attribute spend accurately, and adapt campaigns in real time. This data chaos leads to inefficient media allocation and delayed decision‑making.
Solution
Marketing Evolution delivers an AI‑powered operating system—Mevo—that ingests audience, media exposure, third‑party signals, and proprietary sources into a single, ontology‑driven data layer. The platform automatically harmonizes and enriches the data, creating analysis‑ready inputs for MMM, MTA, and predictive AI without relying on cookies or PII. Multi‑agent generative AI provides natural‑language answers, creates briefs, and recommends next‑step actions, turning insights into always‑on execution. A built‑in scenario‑planning engine lets marketers run budget‑constrained “what‑if” simulations and receive real‑time ROI forecasts. The decision engine unifies attribution, incrementality, and marketing‑mix modeling, delivering person‑level, privacy‑resilient performance metrics. Results are presented in real‑time dashboards and a conversational UI, enabling any user to explore data, visualize trends, and act instantly.
Target Audience
The solution is aimed at brand and performance marketers, media planners, and analytics teams at mid‑size to enterprise organizations across sectors such as CPG, automotive, financial services, and insurance that need unified measurement and AI‑driven campaign optimization.
Features
- 150+ pre‑built connectors ingest online, offline, structured and unstructured data into a clean, ontology‑driven data lake.
- Automated data harmonization standardizes campaign names, placements, metrics, and attribution settings, producing analysis‑ready inputs for MMM, MTA, and predictive AI.
- Multi‑agent generative AI (Mevo) answers natural‑language queries, generates briefs, and suggests next‑step actions in real time.
- Privacy‑resilient, person‑level modeling reconstructs complete buyer journeys using virtual user simulation, without PII.
- Scenario‑planning engine runs budget‑constrained “what‑if” simulations and predicts incremental ROI across channels.
- Integrated decision engine blends attribution, incrementality, and marketing‑mix modeling into a single methodology for unified performance measurement.
- Real‑time dashboards and visualizations surface cross‑channel KPI trends, incremental impact, and optimization recommendations.
- Conversational UI lets any user create ad‑hoc visualizations and share insights without training.