CrossEngage is a customer data engagement platform that integrates a Customer Data Platform (CDP) with real-time cross-channel campaign management to enhance customer relationships and drive profitability. The platform enables businesses to efficiently manage first-party customer data, create predictive models, and execute targeted marketing campaigns, addressing the challenges of data silos and ineffective customer engagement strategies.
Funding
$32M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
CVFounders
Product
Problem
Many businesses struggle with fragmented customer data stored in silos, leading to ineffective marketing campaigns and an inability to create personalized customer experiences. This results in missed opportunities to strengthen customer relationships and drive profitability.
Solution
CrossEngage offers a customer intelligence platform that unifies first-party customer data and provides real-time, cross-channel campaign management capabilities. The platform enables businesses to build comprehensive 360-degree customer profiles by collecting behavioral data from various sources. Using no-code predictive modeling with AI and machine learning, users can predict customer lifetime value, create intelligent audiences, and automate personalized user journeys across multiple marketing channels. This allows for real-time responses to customer behavior and the orchestration of marketing channels from a single platform.
Target Audience
The primary target audience includes marketing teams and CRM professionals seeking to enhance customer relationships, increase profitability, and acquire new customers more efficiently.
Features
- Unified customer data management to break down data silos and create 360-degree customer profiles.
- Real-time behavioral data capture from all sources.
- No-code predictive modeling using AI and machine learning for CLV prediction, churn prevention, and more.
- Intelligent audience management with drag-and-drop segmentation for targeted campaigns.
- Real-time cross-channel campaign management to automate personalized user journeys.
- Pre-built integrations for email and mobile push, with flexible data transfer via webhooks and SFTP.