Terminus provides an account-based marketing (ABM) platform that integrates first- and third-party data to enhance targeting and engagement with in-market accounts. This technology enables marketing teams to deliver personalized experiences, optimize strategies, and drive measurable revenue growth by focusing on high-priority accounts throughout the buying cycle.
Funding
$22.3M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Traditional B2B marketing strategies often fail to deliver sustainable growth, as they struggle to effectively target and engage high-priority accounts throughout the entire buying cycle. Intent data alone is insufficient to guarantee revenue targets, leaving marketing teams seeking more comprehensive solutions.
Solution
DemandScience (formerly Terminus) provides a comprehensive go-to-market platform that empowers B2B marketing and sales teams to unify their efforts and achieve predictable pipeline and revenue growth. The platform integrates and enriches first- and third-party data, enabling users to identify in-market accounts, personalize buyer experiences, and optimize strategies across multiple channels. By focusing on high-priority accounts and aligning sales, marketing, and operations, DemandScience helps businesses build brand awareness, generate high-quality leads, accelerate pipeline, retain customers, and expand existing relationships.
Target Audience
The primary audience includes B2B marketing, sales, and operations teams, including CROs, CMOs, revenue marketers, customer marketers, business development professionals, digital marketers, customer success managers, and RevOps professionals.
Features
- Account-based marketing (ABM) tools to focus on high-value accounts.
- Intent data analysis to identify in-market buyers.
- B2B advertising capabilities to reach buying committees.
- Chat experiences to engage website visitors.
- Website personalization to activate bespoke user experiences.
- Email signature marketing to offer individualized experiences.
- Consolidated reporting to unify 1st, 3rd, and CRM data.
- Prospect Engine to discover unknown, best-fit accounts and contacts.
- Data Studio to target and segment ideal customer profiles (ICP).
- Measurement Studio to measure and optimize pipeline and revenue outcomes.
- GTM Insights to make account insights actionable for Sales and Customer Success teams.