The startup offers an artificial intelligence-based machine learning operations platform that organizes mobile data to provide actionable insights at scale. By integrating proprietary and mobile operator data, the platform enables businesses to enhance their data-driven strategies and effectively target customers, maximizing the value of their data systems.
Funding
$48.7M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
MGFounders
Product
Problem
Businesses often struggle to gain accurate and granular insights into consumer behavior and market dynamics due to limitations in traditional data collection methods. Existing market research techniques may lack the scale, real-time capabilities, and comprehensive data needed to make informed decisions. This can lead to ineffective marketing strategies, missed opportunities, and increased risk in lending and investment decisions.
Solution
Eureka AI provides a market and risk intelligence platform that leverages AI and machine learning to organize and analyze mobile data at scale, offering actionable insights for businesses. The platform uses privacy-compliant, anonymized data from a large continuous panel of smartphone users, covering a significant portion of the population in each operating country. By integrating diverse data sources, including digital behavior, location, and financial profiles, Eureka AI delivers a 360-degree view of the consumer market. This enables businesses to understand market share, customer profiles, and campaign effectiveness, as well as improve credit risk assessment and personalize targeted advertising.
Target Audience
Eureka AI primarily serves businesses across various industries, including ride-hailing, food delivery, e-commerce, FMCG, banking, insurance, telecom, media, entertainment, hedge funds, and investors, who require accurate market intelligence and risk assessment tools.
Features
- **Omni:** Market intelligence platform providing granular insights into market share and customer profiles using anonymized data from a large continuous panel.
- **Explorer:** Audience creation tool allowing users to build deterministic audiences based on credit score, income, app usage, and other unique data points for targeted advertising across multiple platforms (Meta, Google, TikTok, etc.).
- **Spectrum:** Alternative data credit score that combines telecom and transaction data with credit bureau scores to improve risk assessment and increase loan approval rates.
- **Population-Scale Data:** Access to a continuous panel of smartphone consumers, covering 30-80% of the population in operating countries.
- **AI-Driven Insights:** AI algorithms embedded in all products to create unique audience segments and improve prediction accuracy, risk analytics, and conversion rates.
- **Privacy Compliance:** All consumer data is encrypted, anonymized, and compliant with relevant country privacy regulations.