The startup offers a marketing data platform that automatically aggregates and structures advertising performance data from various networks into an e-commerce data model. This enables businesses to gain insights into their advertising expenditures and forecast growth more effectively.
Funding
$138.1M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
FSSSFounders
Product
Problem
Marketers often struggle with fragmented data scattered across numerous advertising platforms, making it difficult to gain a holistic view of campaign performance. This siloed data hinders effective analysis, impedes accurate forecasting, and delays data-driven decision-making.
Solution
Funnel provides a marketing intelligence platform that automates the aggregation, standardization, and structuring of marketing data from over 500 sources into a unified data model. The platform's Data Hub centralizes marketing data, ensuring data consistency and eliminating data silos. Funnel offers tools for marketing reporting, advanced measurement, and data integration, enabling marketers to analyze performance, optimize media spend, and forecast growth. By providing a single source of truth for marketing data, Funnel empowers organizations to make informed decisions and improve marketing ROI.
Target Audience
Funnel is designed for digital marketers, data analysts, and IT/engineering teams in B2C, B2B, and agency settings who need to consolidate and analyze marketing data from multiple sources.
Features
- Pre-built connectors for 500+ marketing and sales platforms, including Facebook Ads, Google Ads, and TikTok Ads
- Automated data aggregation and transformation into a unified marketing data model
- Intelligent campaign name decoding and automatic currency conversion
- Real-time dashboards for performance monitoring and reporting
- AI-powered measurement for marketing mix modeling, digital attribution, and incrementality testing
- Seamless integration with BI tools like Looker Studio, Power BI, and Tableau
- Secure data storage and compliance with GDPR and ISO standards
- Custom connector program for integrating with virtually any platform