Bombora provides intent data that tracks prospects' digital behavior across over 5,000 B2B websites, allowing sales and marketing teams to identify leads that are actively in the market for their solutions. This data-driven approach enhances lead prioritization, shortens sales cycles, and improves customer engagement by aligning marketing efforts with actual buying intent.
Funding
$20M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
RGFounders
Product
Problem
Sales and marketing teams often struggle to identify which prospects are actively in the market for their solutions, leading to wasted time and resources on cold outreach and ineffective campaigns. Traditional demographic targeting lacks the precision needed to engage prospects with relevant messaging at the right time.
Solution
Bombora provides intent data sourced from a cooperative of over 5,000 B2B websites, giving sales and marketing teams visibility into which businesses are actively researching topics related to their products and services. By tracking prospects' digital behavior across this network, Bombora identifies accounts demonstrating a high level of intent, enabling users to prioritize leads, tailor messaging, and optimize campaigns for maximum impact. The platform integrates with existing marketing and sales tools, allowing users to seamlessly incorporate intent data into their current workflows. This data-driven approach helps businesses focus their efforts on the most promising prospects, shorten sales cycles, and improve customer engagement.
Target Audience
Bombora primarily serves B2B sales and marketing teams seeking to improve lead prioritization, optimize marketing campaigns, and accelerate the sales cycle by leveraging intent data.
Features
- Intent data derived from monitoring content consumption across a cooperative of over 5,000 B2B websites
- Company Surge® identifies accounts actively researching specific topics related to a vendor's solutions
- Integrations with marketing automation platforms like HubSpot, Marketo, and Adobe Marketing Cloud for targeted campaigns
- Integration with CRM platforms like Salesforce to prioritize leads and personalize sales outreach
- LinkedIn integration to activate Company Surge® audiences directly in LinkedIn Campaign Manager
- Ability to segment campaigns based on interest in over 17,000 B2B topics
- Weekly audience refresh to ensure campaigns target the most up-to-date intent signals