Haus is a marketing science platform that utilizes econometric models to measure the incrementality of marketing spend across various channels, providing precise insights into the true business impact of advertising efforts. By enabling brands to launch experiments quickly and analyze results within weeks, Haus helps optimize marketing investments and improve ROI without relying on traditional attribution methods.
Funding
$43.4M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
+2Founders
Product
Problem
Traditional marketing attribution methods rely on correlation-based metrics like clicks, which can be misleading due to privacy changes and incomplete data. This makes it difficult for brands to accurately measure the true incremental impact of their marketing spend across various channels.
Solution
Haus provides a marketing science platform that uses econometric models to measure the incremental impact of marketing investments. The platform enables brands to design and launch marketing experiments to determine the true business impact of advertising efforts, both online and offline. By analyzing experimental results, Haus helps optimize marketing spend, identify diminishing returns, and determine the optimal mix of marketing channels. The platform uses existing data sources without relying on pixels, cookies, or PII, ensuring privacy-durable solutions.
Target Audience
The primary audience includes marketing teams and executives at companies of all sizes who are looking to optimize their marketing spend and improve ROI through incrementality measurement.
Features
- GeoLift: Configures regional experiments to measure the incrementality of marketing investments.
- Causal Attribution: Provides daily incrementality reporting to optimize marketing investments.
- Fast & Automated: Design and launch experiments in minutes, with results available in as little as two weeks.
- Superior Science: Employs cutting-edge measurement techniques grounded in econometric models.
- Data Integration: Uses existing data without relying on pixels, cookies, or PII.