This startup provides an AI platform that generates emotionally engaging marketing messages to increase customer action and drive revenue. Their LLMs are trained on extensive interaction and transaction data, enabling brands to create high-performing communications for customer acquisition and cart conversion.
Funding
$30M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
SVFounders
Product
Problem
Many marketing teams struggle to create effective messaging that resonates with customers, leading to low engagement and missed revenue opportunities. Traditional methods rely on subjective judgment and A/B testing, which can be time-consuming and yield inconsistent results. Furthermore, ensuring compliance with brand guidelines and legal regulations adds complexity to the content creation process.
Solution
Persado offers a Motivation AI platform that generates, analyzes, and personalizes marketing language at scale, enabling brands to create high-performing communications. The platform leverages a knowledge graph of language elements, including emotions and narratives, and a foundational LLM fine-tuned with billions of tokens of marketing communications. This allows the system to predict the performance of different messages and generate content with a high probability of success. The platform also incorporates AI guardrails to ensure compliance with brand guidelines and legal regulations, streamlining the review and approval process.
Target Audience
The primary target audience includes marketing teams in financial services, retail, e-commerce, telecommunications, and travel & hospitality industries seeking to improve customer engagement and drive revenue through AI-powered personalized messaging.
Features
- Full-stack Generative AI platform tailored for marketing-specific outcomes
- Large Language Model (LLM) layer built upon trusted open-source models and fine-tuned with billions of marketing communications tokens
- Machine Learning (ML) layer with patented technologies for personalization and mapping language to specific emotional triggers
- Ability to generate orthogonally-balanced machine learning experiments using context-free grammars
- Predictive analytics with a regression-enabled transformer model to forecast message performance
- Customizable platform and workflow to align with existing communication channels and goals
- AI guardrails to ensure compliance with brand guidelines and legal regulations
- Integration with Customer Data Platforms (CDPs), Content Distribution Platforms, and Measurement & Attribution Platforms