Bloomreach Engagement is a customer data and experience platform that centralizes online and offline customer data, enabling marketers to create hyper-personalized campaigns across 13+ channels using Loomi AI for real-time insights. This platform addresses the challenge of disconnected marketing tools by providing a unified solution that enhances customer engagement and optimizes campaign performance.
Funding
$30M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Many marketing teams struggle with disconnected tools and siloed customer data, hindering their ability to create personalized and effective campaigns. This lack of a unified view makes it difficult to deliver consistent experiences across multiple channels and optimize marketing performance in real-time.
Solution
Bloomreach Engagement is a customer data and experience platform that consolidates online and offline customer data, enabling marketers to create personalized campaigns across more than 13 channels. The platform leverages Loomi AI to provide real-time insights and automate campaign execution, allowing for data-driven decision-making and optimized marketing outcomes. By unifying customer data and automating personalization, Bloomreach Engagement eliminates the need for multiple point solutions, streamlining operations and boosting productivity. The platform's customer data engine breaks down data silos, providing a complete view of customer interactions and preferences, while Loomi AI optimizes campaigns in real-time.
Target Audience
Bloomreach Engagement is designed for marketing teams in retail, travel, food and beverage, financial services, B2B, and iGaming industries seeking to improve customer engagement and optimize campaign performance.
Features
- Unified customer data engine centralizes online and offline data for a comprehensive customer view.
- Loomi AI automates campaign creation, personalization, and optimization based on real-time insights.
- Omnichannel orchestration allows designing and scaling unified customer journeys across 13+ channels.
- Drag-and-drop workflow builder facilitates easy integration of new channels and consistent messaging.
- Advanced reporting and analytics provide marketers with data ownership and performance tracking.
- Custom attribution models track and demonstrate the ROI of marketing campaigns.
- 130+ integrations with major e-commerce platforms like Shopify, BigCommerce, and Magento.
- Plug-and-play use cases enable quick launch of personalized marketing campaigns and dashboards.