Metadata offers an AI‑driven platform that automates the end‑to‑end execution of paid B2B advertising across channels such as LinkedIn, Google, Facebook, Instagram, Reddit, and X. Its autonomous AI agents launch, test, and continuously optimize campaigns, reallocating budget toward the audiences, creatives, and offers that generate pipeline and revenue, while syncing enriched lead data back to CRMs. The solution consolidates workflow, reporting, and real‑time adjustments into a single interface, enabling marketers to focus on strategy and creative rather than manual campaign management.
Funding
$3.1M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
B2B marketers must manually manage paid campaigns across multiple ad platforms, constantly adjust budgets, and stitch together data from disparate sources, leading to inefficient spend, high cost‑per‑lead, and limited capacity to scale.
Solution
Metadata provides an AI‑driven platform that automates the end‑to‑end execution of paid B2B campaigns across channels such as LinkedIn, Google, Facebook, Instagram, Reddit, and X. Autonomous AI agents launch campaigns, run multivariate experiments, and continuously reallocate budget toward the audiences, creatives, and offers that generate pipeline and revenue. The system pulls audience definitions and intent data from first‑party and third‑party sources, enriches leads with verified business attributes, and syncs performance back to the CRM so marketers can optimize against real revenue outcomes instead of clicks or CPL. By consolidating workflow, reporting, and optimization into a single interface, teams can focus on strategy and creative while the platform handles repetitive execution and real‑time adjustments.
Target Audience
Primary users are B2B marketing teams—demand generation, ABM, and growth marketers—who run paid media across multiple channels and need to tie ad spend directly to pipeline and revenue outcomes.
Features
- AI agents (Bid Agent, Analyst Agent) that launch, test, and auto‑optimize campaigns 24/7 across all major ad networks
- Cross‑channel audience building using first‑party, third‑party, and intent data with automatic enrichment of up to 20 business attributes
- Multivariate experiment engine that can test audiences, messaging, creative, and offers at scale and apply learnings instantly
- Real‑time budget reallocation based on CRM‑derived metrics such as pipeline stage, revenue influence, and opportunity value
- Single‑click campaign deployment from a unified asset library, eliminating manual UI work in each ad platform
- Integrated web‑personalization that tailors site experiences to identified target accounts without engineering effort
- Native connectors to major CRMs (Salesforce, HubSpot), marketing automation tools, and data warehouses for seamless data flow