About Affinitiv

The startup offers a marketing automation platform tailored for automotive manufacturers, providing tools for customer behavior analysis, campaign management, and performance reporting. This enables OEMs, dealership groups, and individual dealers to enhance revenue and foster brand loyalty through targeted omnichannel marketing strategies.

```xml <problem> Automotive manufacturers and dealerships face challenges in effectively analyzing customer behavior, managing marketing campaigns across multiple channels, and accurately measuring the impact of these efforts on revenue and brand loyalty. This often results in inefficient marketing spend and missed opportunities to connect with customers on a personal level. </problem> <solution> Affinitiv provides a marketing automation platform designed specifically for the automotive industry, offering a suite of tools to address these challenges. The platform enables OEMs, dealership groups, and individual dealers to gain insights into customer behavior through data analysis and AI-driven equity mining. It facilitates the creation and management of targeted omnichannel marketing campaigns, spanning digital advertising, email, direct mail, and call centers. Affinitiv also provides robust performance reporting and analytics, including GA4 management, allowing businesses to track key performance indicators (KPIs) and optimize their marketing strategies for improved sales conversion, service lane efficiency, and customer retention. </solution> <features> - AI-powered equity mining to identify in-equity shoppers and drive trade-ins - Audience Activator Suite to convert third-party traffic and expand reach - Automated lifecycle marketing to engage customers at every stage of ownership - Omnichannel campaign management across email, mail, SMS, voice, and social media - Digital advertising services including paid search, SEO, paid social, and display & remarketing - Streaming video recording for service inspections to increase customer trust and reduce declined repairs - DealerLens platform to unify data from sales, service, and marketing for actionable insights - Integration with OEM programs for streamlined access to incentives and approvals </features> <target_audience> The primary target audience includes automotive OEMs, dealership groups, and individual dealerships seeking to enhance customer engagement, optimize marketing spend, and improve overall business performance. </target_audience> <revenue_model> Affinitiv generates revenue through software subscriptions and managed services, including digital advertising and call center support. </revenue_model> ```

What does Affinitiv do?

Where is Affinitiv located?

Affinitiv is based in Buffalo Grove, United States.

When was Affinitiv founded?

Affinitiv was founded in 2016.

How much funding has Affinitiv raised?

Affinitiv has raised 86340000.

Location

Buffalo Grove, United States

Founded

2016

Funding

86340000

Employees

386 employees

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Affinitiv

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Executive Summary

affinitiv.com 10K+

Founded 2016 – Buffalo Grove, United States

Funding

Estimated Funding

$50M+

Team (250+)

No team information available.

Company Description

Problem

Automotive manufacturers and dealerships face challenges in effectively analyzing customer behavior, managing marketing campaigns across multiple channels, and accurately measuring the impact of these efforts on revenue and brand loyalty. This often results in inefficient marketing spend and missed opportunities to connect with customers on a personal level.

Solution

Affinitiv provides a marketing automation platform designed specifically for the automotive industry, offering a suite of tools to address these challenges. The platform enables OEMs, dealership groups, and individual dealers to gain insights into customer behavior through data analysis and AI-driven equity mining. It facilitates the creation and management of targeted omnichannel marketing campaigns, spanning digital advertising, email, direct mail, and call centers. Affinitiv also provides robust performance reporting and analytics, including GA4 management, allowing businesses to track key performance indicators (KPIs) and optimize their marketing strategies for improved sales conversion, service lane efficiency, and customer retention.

Features

AI-powered equity mining to identify in-equity shoppers and drive trade-ins

Audience Activator Suite to convert third-party traffic and expand reach

Automated lifecycle marketing to engage customers at every stage of ownership

Omnichannel campaign management across email, mail, SMS, voice, and social media

Digital advertising services including paid search, SEO, paid social, and display & remarketing

Streaming video recording for service inspections to increase customer trust and reduce declined repairs

DealerLens platform to unify data from sales, service, and marketing for actionable insights

Integration with OEM programs for streamlined access to incentives and approvals

Target Audience

The primary target audience includes automotive OEMs, dealership groups, and individual dealerships seeking to enhance customer engagement, optimize marketing spend, and improve overall business performance.

Revenue Model

Affinitiv generates revenue through software subscriptions and managed services, including digital advertising and call center support.