The startup offers a marketing automation platform tailored for automotive manufacturers, providing tools for customer behavior analysis, campaign management, and performance reporting. This enables OEMs, dealership groups, and individual dealers to enhance revenue and foster brand loyalty through targeted omnichannel marketing strategies.
Funding
$86.3M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Automotive manufacturers and dealerships face challenges in effectively analyzing customer behavior, managing marketing campaigns across multiple channels, and accurately measuring the impact of these efforts on revenue and brand loyalty. This often results in inefficient marketing spend and missed opportunities to connect with customers on a personal level.
Solution
Affinitiv provides a marketing automation platform designed specifically for the automotive industry, offering a suite of tools to address these challenges. The platform enables OEMs, dealership groups, and individual dealers to gain insights into customer behavior through data analysis and AI-driven equity mining. It facilitates the creation and management of targeted omnichannel marketing campaigns, spanning digital advertising, email, direct mail, and call centers. Affinitiv also provides robust performance reporting and analytics, including GA4 management, allowing businesses to track key performance indicators (KPIs) and optimize their marketing strategies for improved sales conversion, service lane efficiency, and customer retention.
Target Audience
The primary target audience includes automotive OEMs, dealership groups, and individual dealerships seeking to enhance customer engagement, optimize marketing spend, and improve overall business performance.
Features
- AI-powered equity mining to identify in-equity shoppers and drive trade-ins
- Audience Activator Suite to convert third-party traffic and expand reach
- Automated lifecycle marketing to engage customers at every stage of ownership
- Omnichannel campaign management across email, mail, SMS, voice, and social media
- Digital advertising services including paid search, SEO, paid social, and display & remarketing
- Streaming video recording for service inspections to increase customer trust and reduce declined repairs
- DealerLens platform to unify data from sales, service, and marketing for actionable insights
- Integration with OEM programs for streamlined access to incentives and approvals