HockeyStack provides an AI-driven Go-to-Market (GTM) intelligence platform that unifies B2B revenue data from various sources. It delivers actionable insights through AI analysts and automates execution via self-improving GTM agents for marketing, sales, and operations teams. The platform enables users to optimize spend, align sales and marketing efforts, and accelerate pipeline generation with data-backed recommendations.
Funding
$20.3M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
B2B marketing and sales teams often struggle to effectively prioritize campaigns, channels, and accounts due to fragmented data and a lack of unified visibility into the buyer journey. This makes it difficult to accurately attribute revenue and optimize go-to-market strategies, leading to wasted resources and missed opportunities.
Solution
HockeyStack is a revenue acceleration platform that unifies marketing and sales data to provide B2B teams with a comprehensive view of the buyer journey. The platform offers visual dashboards, AI-powered insights, and account intelligence features that enable users to identify high-intent accounts, understand touchpoint contributions to revenue, and automate actions on target accounts. By connecting data across the entire tech stack, HockeyStack empowers teams to make data-driven decisions, optimize campaign performance, and accelerate revenue growth.
Target Audience
HockeyStack is designed for B2B marketing and sales teams, including marketing leaders, demand generation specialists, performance marketers, content teams, marketing operations, sales leaders, and sales representatives.
Features
- Unified data warehouse that integrates with leading CRM, ABM, marketing automation, sales outreach, and advertising platforms
- AI-powered insights that analyze dashboards, build reports, and provide weekly digests of key findings
- Multi-touch attribution modeling to understand how different touchpoints contribute to revenue
- Lift reporting to measure the incremental impact of marketing efforts
- Account intelligence features, including AI account research, contact discovery, and custom scoring
- Workflow automation to trigger actions based on account behavior and intent signals
- Cookieless tracking technology that assigns anonymous identifiers to website visitors for pre-conversion activity tracking
- Customizable dashboards and report builder for creating tailored visualizations and analyses