This startup provides a programmatic marketing platform that helps app developers acquire new mobile users through social media advertising. It leverages custom deep learning models to optimize ad spend and maximize return on investment for Facebook, Apple, and Android app campaigns.
Funding
$66M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Mobile app developers and performance marketers face challenges in acquiring new users and maximizing return on investment (ROI) from social media advertising due to increasing competition, rising acquisition costs, and evolving privacy regulations. Traditional programmatic marketplaces often lack the granularity needed to target app-specific audiences effectively, hindering ROAS.
Solution
LifeStreet offers a programmatic marketing platform, "Nero", designed to optimize mobile user acquisition through in-app advertising. Nero leverages custom deep learning models to predict the value of each impression and strategically target audiences across the mobile ecosystem. The platform provides tools for A/B testing of bidding strategies, dynamic creative optimization, and precise audience targeting using first, second, and third-party data. LifeStreet's platform enables performance marketers and app developers to expand audience reach, improve lead quality, and lower customer acquisition costs in a post-IDFA world.
Target Audience
The primary target audience includes mobile app developers, performance marketers, and agencies specializing in lead generation, brand marketing, and customer acquisition. Specific verticals include auto insurance, consumer finance, health & wellness, and rewarded gaming companies.
Features
- AI-powered platform (Nero) for programmatic media buying with transparent bidding
- Access to 10 billion daily in-app impressions across 600,000+ apps
- Dynamic Creative Optimization (DCO) to personalize ad experiences and increase response rates
- Advanced audience targeting using demographic, geographic, and behavioral data
- Zip code targeting to identify high-value audiences based on income and homeownership
- Predictive LTV models to optimize bids in real-time
- A/B testing tools to evaluate bidding strategies and creative elements
- Support for display, video, and interactive playable ads
- Integration with DebtWise for debt relief campaigns
- Full-funnel tracking and transparent reporting on campaign performance