Top 50 Customer Data Platform - Series B

Lexer provides a Customer Data Platform (CDP) that integrates, cleanses, and enriches customer data from various sources to create a unified customer profile. This enables businesses to enhance customer engagement and drive sales through targeted marketing, personalized service, and data-driven insights.

mParticle is a customer data platform that unifies disparate customer data sources into a single source of truth. It uses AI-powered insights and predictive analytics to enable personalized customer experiences and inform strategic decisions across all channels.

Simon Data provides a Customer Data Platform (CDP) built on Snowflake that enables marketing teams to unify and access customer data for real-time segmentation and personalization. This platform addresses the challenge of outdated data architectures, allowing brands to enhance campaign performance and customer engagement through precise, data-driven marketing strategies.

RudderStack provides a warehouse-native customer data platform that enables businesses to collect, unify, and activate customer data in real-time. By centralizing data collection and ensuring data quality, it eliminates the complexities of data integration and compliance, allowing teams to deliver actionable insights and improve customer engagement efficiently.

Lexer provides a Customer Data and Experience Platform that consolidates retail customer data from any source, resolves identities, and enriches profiles with third‑party attributes to deliver a unified 360° view. Built‑in AI models generate predictive scores and next‑best‑action recommendations, which are exposed via configurable APIs and low‑code tools for marketing automation, in‑store clienteling, and service workflow orchestration. The platform includes GDPR‑compliant data management, over 150 integrations, and enterprise‑grade security to enable consistent, data‑driven experiences across online and brick‑and‑mortar channels.

Zeotap provides a cloud‑native customer data platform that ingests, normalizes, and enriches first‑party data from any source into an encrypted columnar data lake. Its identity resolution engine creates a persistent, privacy‑by‑design customer ID using deterministic and probabilistic matching, while a built‑in consent management layer enforces GDPR, CCPA and audit‑ready logging. Marketers can build granular audience segments via a visual or SQL interface and activate them in real time across DSPs, email services and other channels through OpenRTB and server‑to‑server integrations.

Amperity provides a customer data management platform that ingests and standardizes raw data from various sources, creating a unified customer profile enriched with attributes like lifetime value. This enables businesses to enhance marketing performance and gain accurate insights, ultimately improving customer engagement and experience.

CrossEngage is a customer data engagement platform that integrates a Customer Data Platform (CDP) with real-time cross-channel campaign management to enhance customer relationships and drive profitability. The platform enables businesses to efficiently manage first-party customer data, create predictive models, and execute targeted marketing campaigns, addressing the challenges of data silos and ineffective customer engagement strategies.

Fullpath is an enhanced Customer Data Platform (CDP) that unifies first-party dealership data and employs AI-driven identity resolution to create comprehensive shopper profiles. This technology enables dealerships to execute targeted marketing campaigns and deliver personalized customer experiences, ultimately increasing sales and customer loyalty.

Hightouch is a Composable Customer Data Platform (CDP) that enables marketers to activate and sync customer data directly from their data warehouse to over 200 marketing and sales tools without the need for coding. This approach allows businesses to create targeted audiences, optimize campaign performance, and enhance customer engagement while maintaining data security and governance.

Revinate provides a hospitality‑focused Customer Data Platform that consolidates guest information from PMS, CRS, OTA and loyalty systems into unified, real‑time profiles. The platform powers omnichannel marketing—email, voice, SMS/WhatsApp—and reputation management, allowing hotels to run personalized campaigns and capture direct reservations. Integrated analytics deliver performance metrics and ROI insights for revenue managers.

Bloomreach Engagement is a customer data and experience platform that centralizes online and offline customer data, enabling marketers to create hyper-personalized campaigns across 13+ channels using Loomi AI for real-time insights. This platform addresses the challenge of disconnected marketing tools by providing a unified solution that enhances customer engagement and optimizes campaign performance.

Planhat is a customer platform that consolidates and analyzes data from various sources to enhance customer engagement and retention across sales, service, and success teams. By providing a unified control center, it enables organizations to streamline operations and make data-driven decisions, ultimately improving customer lifetime value.

Aampe utilizes reinforcement learning and contextual bandit algorithms to create a personalized customer data platform that assigns virtual agents to each user, optimizing engagement based on individual behaviors. This approach addresses the inefficiencies of traditional data processing methods, enabling companies to leverage complex data for targeted messaging and improved conversion rates.

imagino offers a Composable Experience Platform that enables marketers to unify and activate customer data without creating additional databases, ensuring real-time access to essential information. This platform addresses the challenge of fragmented customer data by providing a tailored Single Customer View that enhances marketing campaign management and accelerates return on investment.

ODAIA provides an AI-driven Customer Data Platform specifically designed for the Life Sciences sector, enabling commercial teams to prioritize high-potential healthcare professionals (HCPs) for more effective engagement. By delivering predictive analytics and actionable insights, ODAIA enhances sales strategies and improves new prescription rates, resulting in measurable revenue growth for biopharma clients.

The platform aggregates data from CRMs, marketing automation, ad networks and intent providers into a single, real‑time account view. It normalizes and enriches this data, applies AI‑driven scoring to rank accounts, and automates multi‑channel outreach sequences with alerts and analytics dashboards. Integrations include pre‑built connectors, API, and SSO for secure enterprise deployment.

The startup offers a decentralized data platform that enables secure connections between multiple parties, utilizing patented non-movement data technology to facilitate data collaboration without exposing sensitive information. This approach enhances customer experiences while ensuring privacy, allowing companies to leverage their customer data effectively and safely.

WebEngage provides a full‑stack customer engagement platform that unifies data from CRM, analytics and event streams into a single customer profile. It offers real‑time micro‑segmentation, a visual journey designer and omnichannel campaign automation across email, SMS, WhatsApp, push and retargeting, plus on‑site and in‑app personalization and analytics for retention and revenue optimization. The solution includes enterprise‑grade security and compliance for mid‑size to large enterprises in e‑commerce, ed‑tech, BFSI, D2C, gaming and travel.

The startup offers an end-to-end customer analytics platform that employs artificial intelligence to analyze and visualize both structured and unstructured data in real-time. This technology provides actionable insights that help enterprises enhance marketing strategies, increase revenue, and reduce customer churn.

Introhive offers an AI-powered Client Intelligence Platform that automates the capture and enrichment of client data, providing actionable insights into relationship networks. This technology addresses the challenges of fragmented client information and manual data entry, enabling B2B enterprises to enhance lead generation, improve win rates, and increase productivity.

The startup offers an AI-powered sales productivity platform that consolidates and analyzes customer data to enhance sales team efficiency. By automating the creation of personalized communications and tracking customer interactions, the platform enables sales teams to make informed decisions and improve engagement outcomes.

CleverTap offers an all-in-one customer engagement platform that utilizes AI-driven analytics to create personalized experiences across customer lifecycles, enabling businesses to optimize retention and maximize customer lifetime value. The platform integrates data from various sources to provide real-time insights, allowing brands to tailor interactions and improve decision-making for enhanced customer loyalty.

Attain provides a live, transaction‑level purchase data platform that aggregates item‑level SKU and UPC details from an opted‑in consumer panel across all retail channels. The platform links each transaction to demographic, psychographic and media‑consumption attributes, enabling marketers to measure sales lift in real time and create precise audience segments for activation. Data are anonymized, encrypted and delivered via API and dashboard for campaign optimization.

Cere Network provides a blockchain-based CRM ecosystem that captures and stores customer journey data, including purchases and achievements, directly in user wallets. This platform addresses the challenges of data centralization by enabling secure, decentralized data management and automation for AI and Web3 applications.

Daasity provides a unified data platform that integrates and analyzes omnichannel retail data, enabling brands to visualize key performance indicators and identify growth opportunities. By transforming raw data into actionable insights, Daasity helps businesses optimize inventory management, enhance customer segmentation, and improve demand forecasting.

The startup offers a customer experience analytics platform that utilizes artificial intelligence to capture and analyze customer feedback in real time. This technology enables organizations to gain unified insights, enhancing customer loyalty and brand advocacy through actionable data.

CleverTap offers a customer engagement platform that consolidates user data to enable real-time segmentation and multi-channel campaign orchestration, including push, email, and in‑app messaging. Its CleverAI engine provides prescriptive insights to optimize campaigns and increase customer lifetime value.

Fullstory provides a behavioral data platform that integrates real-time user insights into analytics systems, enabling businesses to visualize customer interactions and detect patterns. This technology helps organizations enhance user experiences, increase conversion rates, and identify fraudulent activities by transforming digital visits into actionable data.

Dovetail is an AI-driven insights platform that transforms customer interactions, such as calls and feedback, into actionable insights through automated analysis. This technology centralizes customer knowledge, enabling organizations to make data-informed decisions and enhance their product strategies without extensive manual effort.

MoEngage is a cross-channel customer engagement platform that utilizes AI-driven insights and real-time data analytics to provide a comprehensive 360-degree view of customer behavior. It enables consumer brands to deliver personalized marketing communications across multiple channels, addressing the challenge of fragmented customer interactions and enhancing engagement and retention.

Freshpaint is a HIPAA-compliant data platform that replaces unsafe tracking technologies with a Business Associate Agreement (BAA) protected system, ensuring sensitive patient information is never shared with non-compliant tools. The platform enables healthcare marketers to collect and analyze customer data while maintaining compliance with privacy regulations, thereby enhancing marketing effectiveness without risking data breaches.

Attio is a customizable CRM platform that integrates data from various sources, automates complex workflows, and provides real-time reporting to enhance sales engagement and operational efficiency. It addresses the challenge of fragmented customer relationship management by offering a unified system that adapts to specific business models and scales with organizational growth.

Demandbase provides an AI‑driven pipeline platform that unifies first‑party and third‑party data into a live account view, enriches it with intent scores and buying‑group mapping, and recommends next‑best actions. The solution automates personalized multi‑channel campaigns across marketing, sales and advertising, including web personalization and a native B2B DSP, and integrates via open APIs with CRM, MAP and sales engagement tools.

The startup develops marketing data analytics software that analyzes historical sales data to create profiles of ideal customers. This platform enables businesses to optimize demand generation by accelerating existing opportunities and effectively targeting new accounts.

The startup operates an online data analysis platform that integrates customer support and digital marketing tools to enhance data-driven decision-making. By enabling users to analyze and implement actionable insights, the platform helps businesses improve operational efficiency and gain a competitive edge.

The startup operates a data-driven e-commerce platform that provides brands with analytics on customer behavior, market trends, and competitor performance. This enables brands to optimize inventory management, pricing strategies, and marketing campaigns, leading to improved decision-making and business growth.

Mercaux offers a fully composable omnichannel store platform that integrates clienteling, mobile POS, and self-service solutions to enhance in-store and remote shopping experiences. The platform captures unique online-to-offline customer data, enabling retailers to improve sales performance and customer engagement while streamlining operations.

This platform integrates internal and external data sources to provide actionable insights for sales and marketing teams. By analyzing structured and unstructured data, the platform helps businesses make data-driven decisions to optimize sales strategies and improve marketing performance.

Datarize provides a CRM platform that simplifies data analysis and marketing automation for e-commerce businesses, enabling users to launch targeted campaigns within minutes. By integrating metadata and automating creative generation based on customer behavior, Datarize helps online stores increase revenue by an average of 8%.

KCD offers a data-driven platform that provides business management, customer analytics, and point-of-sale solutions tailored for merchants. By integrating financial data and transaction analysis, KCD helps businesses optimize operations and enhance decision-making, addressing the challenges of inefficient management and customer engagement.

Kumulos is a mobile messaging platform that integrates customer data and AI-driven orchestration to enable brands to execute personalized marketing campaigns across multiple channels, including mobile push notifications and in-app messaging. This technology allows businesses to enhance customer engagement and retention by delivering tailored communications based on user behavior and preferences.

Batch offers a unified Customer Engagement Platform (CEP) that streamlines omnichannel campaign execution for CRM teams. It consolidates user profiles and facilitates precise messaging across email, mobile push, web push, and in-app channels through real-time data infrastructure and modern orchestration tools.

Provides a data collaboration platform that eliminates silos and reduces reliance on costly integrations by unifying disparate systems, teams, and applications. This approach enables real-time data sharing and collaborative intelligence, improving operational efficiency, accelerating M&A integration, and enhancing customer engagement for enterprises and financial institutions.

Flatfile provides a data onboarding platform that utilizes a JavaScript snippet to import, map, and normalize customer data from spreadsheets into software applications. This technology reduces the time and cost associated with manual data cleanup, ensuring high-quality, validated data for seamless integration into business systems.

Adverity is an integrated data platform that automates the integration, governance, and management of marketing data through AI-powered features and over 600 pre-built connectors. This platform reduces the time spent on data preparation by 80%, enabling marketers to access timely and accurate insights for improved decision-making.

Conviva provides an operational data platform that collects full‑census client‑side telemetry from mobile apps, web browsers, and AI agents and processes it in real time. The platform applies machine‑learning to generate experience metrics, outcome predictions, and AI‑driven alerts, which are visualized in configurable dashboards and can be linked to revenue, retention, and other business KPIs. It offers open APIs and SDKs for integration with existing data warehouses and monitoring tools, supporting large‑scale event volumes for product, marketing, engineering, and support teams.

Bureau provides an AI-powered platform for unified risk decisioning, consolidating diverse data sources to enable real-time assessment of customer risk. It streamlines compliance, fraud, and credit management by offering a 360-degree view of customer interactions and automating risk decisions.

Kubit provides a no-code analytics platform that activates customer journey insights directly from existing data warehouses, eliminating the need for ETL processes. This solution enables teams to access real-time, event-level visibility into user behavior, facilitating faster, data-driven decision-making without data duplication.

The startup offers a data intelligence platform that automatically collects and organizes non-personally identifiable data from encrypted user identities to corporate revenue statements. By providing subscription-based access and consulting services, the platform enables businesses to gain transparency into their performance and make informed decisions based on accurate data analysis.