Top 50 Customer Data Platform - Series B

Simon Data provides a Customer Data Platform (CDP) built on Snowflake that enables marketing teams to unify and access customer data for real-time segmentation and personalization. This platform addresses the challenge of outdated data architectures, allowing brands to enhance campaign performance and customer engagement through precise, data-driven marketing strategies.

mParticle is a customer data platform that unifies disparate customer data sources into a single source of truth. It uses AI-powered insights and predictive analytics to enable personalized customer experiences and inform strategic decisions across all channels.

Lexer provides a Customer Data Platform (CDP) that integrates, cleanses, and enriches customer data from various sources to create a unified customer profile. This enables businesses to enhance customer engagement and drive sales through targeted marketing, personalized service, and data-driven insights.

RudderStack provides a warehouse-native customer data platform that enables businesses to collect, unify, and activate customer data in real-time. By centralizing data collection and ensuring data quality, it eliminates the complexities of data integration and compliance, allowing teams to deliver actionable insights and improve customer engagement efficiently.

Lexer provides a Customer Data and Experience Platform that consolidates retail customer data from any source, resolves identities, and enriches profiles with third‑party attributes to deliver a unified 360° view. Built‑in AI models generate predictive scores and next‑best‑action recommendations, which are exposed via configurable APIs and low‑code tools for marketing automation, in‑store clienteling, and service workflow orchestration. The platform includes GDPR‑compliant data management, over 150 integrations, and enterprise‑grade security to enable consistent, data‑driven experiences across online and brick‑and‑mortar channels.

Amperity provides a customer data management platform that ingests and standardizes raw data from various sources, creating a unified customer profile enriched with attributes like lifetime value. This enables businesses to enhance marketing performance and gain accurate insights, ultimately improving customer engagement and experience.

CrossEngage is a customer data engagement platform that integrates a Customer Data Platform (CDP) with real-time cross-channel campaign management to enhance customer relationships and drive profitability. The platform enables businesses to efficiently manage first-party customer data, create predictive models, and execute targeted marketing campaigns, addressing the challenges of data silos and ineffective customer engagement strategies.

Revinate provides a hospitality‑focused Customer Data Platform that consolidates guest information from PMS, CRS, OTA and loyalty systems into unified, real‑time profiles. The platform powers omnichannel marketing—email, voice, SMS/WhatsApp—and reputation management, allowing hotels to run personalized campaigns and capture direct reservations. Integrated analytics deliver performance metrics and ROI insights for revenue managers.

Fullpath is an enhanced Customer Data Platform (CDP) that unifies first-party dealership data and employs AI-driven identity resolution to create comprehensive shopper profiles. This technology enables dealerships to execute targeted marketing campaigns and deliver personalized customer experiences, ultimately increasing sales and customer loyalty.

Hightouch is a Composable Customer Data Platform (CDP) that enables marketers to activate and sync customer data directly from their data warehouse to over 200 marketing and sales tools without the need for coding. This approach allows businesses to create targeted audiences, optimize campaign performance, and enhance customer engagement while maintaining data security and governance.

Bloomreach Engagement is a customer data and experience platform that centralizes online and offline customer data, enabling marketers to create hyper-personalized campaigns across 13+ channels using Loomi AI for real-time insights. This platform addresses the challenge of disconnected marketing tools by providing a unified solution that enhances customer engagement and optimizes campaign performance.

Zeotap provides a cloud‑native customer data platform that ingests, normalizes, and enriches first‑party data from any source into an encrypted columnar data lake. Its identity resolution engine creates a persistent, privacy‑by‑design customer ID using deterministic and probabilistic matching, while a built‑in consent management layer enforces GDPR, CCPA and audit‑ready logging. Marketers can build granular audience segments via a visual or SQL interface and activate them in real time across DSPs, email services and other channels through OpenRTB and server‑to‑server integrations.

Blueshift provides a unified Customer Engagement Platform that combines a native Customer Data Platform with AI‑driven segmentation, content generation, and autonomous campaign optimization. The system creates real‑time 360° customer profiles from behavioral, transactional, and identity data and orchestrates personalized journeys across email, SMS, push, in‑app, web and paid media. It includes bi‑directional connectors to major data warehouses and SaaS tools, with built‑in privacy controls and millisecond‑latency processing for scalable, compliant engagement.

The startup offers an end-to-end customer analytics platform that employs artificial intelligence to analyze and visualize both structured and unstructured data in real-time. This technology provides actionable insights that help enterprises enhance marketing strategies, increase revenue, and reduce customer churn.

Planhat is a customer platform that consolidates and analyzes data from various sources to enhance customer engagement and retention across sales, service, and success teams. By providing a unified control center, it enables organizations to streamline operations and make data-driven decisions, ultimately improving customer lifetime value.

Aampe utilizes reinforcement learning and contextual bandit algorithms to create a personalized customer data platform that assigns virtual agents to each user, optimizing engagement based on individual behaviors. This approach addresses the inefficiencies of traditional data processing methods, enabling companies to leverage complex data for targeted messaging and improved conversion rates.

imagino offers a Composable Experience Platform that enables marketers to unify and activate customer data without creating additional databases, ensuring real-time access to essential information. This platform addresses the challenge of fragmented customer data by providing a tailored Single Customer View that enhances marketing campaign management and accelerates return on investment.

CleverTap offers an all-in-one customer engagement platform that utilizes AI-driven analytics to create personalized experiences across customer lifecycles, enabling businesses to optimize retention and maximize customer lifetime value. The platform integrates data from various sources to provide real-time insights, allowing brands to tailor interactions and improve decision-making for enhanced customer loyalty.

Optimizely Data Platform aggregates customer data from over 60 native and custom connectors into a continuously refreshed profile store. It offers a visual segment builder and real‑time activation to Optimizely experimentation, personalization, and other channels, with built‑in predictive scores and compliance controls. The platform also provides APIs for CDP sync and downstream analytics.

WebEngage provides a full‑stack customer engagement platform that unifies data from CRM, analytics and event streams into a single customer profile. It offers real‑time micro‑segmentation, a visual journey designer and omnichannel campaign automation across email, SMS, WhatsApp, push and retargeting, plus on‑site and in‑app personalization and analytics for retention and revenue optimization. The solution includes enterprise‑grade security and compliance for mid‑size to large enterprises in e‑commerce, ed‑tech, BFSI, D2C, gaming and travel.

Common Room is a Customer Intelligence Platform that aggregates buying signals from various sources to inform Go-to-Market (GTM) teams. It uses AI-powered enrichment and identity resolution to turn anonymous activity into known buyer profiles. The platform automates pipeline plays by providing actionable intelligence for targeting, engagement, and conversion.

The startup provides customer relationship management (CRM) systems and analytics tools that enable retail and major brands to enhance customer engagement and retention. By offering market research services, the company helps businesses gain insights into customer behavior, improving satisfaction and loyalty.

MoEngage is a cross-channel customer engagement platform that utilizes AI-driven insights and real-time data analytics to provide a comprehensive 360-degree view of customer behavior. It enables consumer brands to deliver personalized marketing communications across multiple channels, addressing the challenge of fragmented customer interactions and enhancing engagement and retention.

Zeta Global provides an AI‑powered marketing cloud that consolidates first‑party data with billions of consumer signals to enable precise identity resolution and real‑time audience segmentation. Its no‑code AI agents and flows automate tasks such as campaign QA, next‑best‑action recommendations, and cross‑channel activation, while a natural‑language query engine delivers instant predictive insights and analytics for enterprise marketers.

The startup offers a customer relationship management platform that integrates with major ERPs and e-commerce systems via WeblinkAPI to provide targeted discounts to customers. This approach enables retailers to enhance profitability by increasing sales volume and effectively managing fixed costs.

Enterpret is a customer intelligence platform that unifies feedback from all sources into a single view for analysis. It uses AI and adaptive taxonomy to automatically classify unstructured customer data into actionable business themes. The platform enables teams to visualize insights, query feedback via natural language, and automate actions to close the loop with customers.

Dovetail is an AI-driven insights platform that transforms customer interactions, such as calls and feedback, into actionable insights through automated analysis. This technology centralizes customer knowledge, enabling organizations to make data-informed decisions and enhance their product strategies without extensive manual effort.

The startup offers an artificial intelligence-native platform that integrates data analytics and machine learning to enhance product development and customer service. Its developer-centric customer relationship management software enables teams to efficiently build and support products, significantly increasing productivity for clients.

ChurnZero provides AI-powered customer success software that enhances onboarding, product adoption, and revenue retention for subscription businesses. By utilizing customer health scoring and data analytics, the platform reduces churn by 60% and increases customer lifetime value by 100%.

Zeta provides technology and marketing services that utilize data analytics and customer relationship management tools to enhance customer acquisition and retention strategies. By optimizing engagement through targeted campaigns, Zeta helps brands improve customer loyalty and increase lifetime value.

Windfall provides a platform that utilizes data enrichment and machine learning to identify and engage target audiences with precision, enhancing marketing and sales workflows. By delivering actionable insights and robust attribution reporting, Windfall enables organizations to maximize revenue and improve campaign effectiveness.

Kumulos is a mobile messaging platform that integrates customer data and AI-driven orchestration to enable brands to execute personalized marketing campaigns across multiple channels, including mobile push notifications and in-app messaging. This technology allows businesses to enhance customer engagement and retention by delivering tailored communications based on user behavior and preferences.

Bloomreach offers the Loomi AI platform, a no‑code solution that unifies first‑party customer, product, and business data to deliver real‑time, omnichannel personalization across email, SMS, ads, web, and app experiences. Marketers can create AI‑generated segments, dynamic content, and automated campaign triggers without coding, while built‑in analytics measure revenue impact and conversion lift.

Rinsed provides a customer relationship management platform specifically designed for the car wash industry, integrating directly with existing point-of-sale systems to centralize customer data and marketing tools. The software addresses high membership churn and low online sales by enabling car washes to manage memberships effectively, reduce cancellations by 20%, and increase online sales by tenfold.

Base is a customer marketing platform that automates customer reference management, advocacy programs, and referral campaigns to enhance customer engagement and retention. By analyzing customer lifecycles and activities, it enables businesses to optimize upsell and cross-sell opportunities while providing measurable results for marketing efforts.

Attio is a customizable CRM platform that integrates data from various sources, automates complex workflows, and provides real-time reporting to enhance sales engagement and operational efficiency. It addresses the challenge of fragmented customer relationship management by offering a unified system that adapts to specific business models and scales with organizational growth.

Pendula is a customer engagement platform that facilitates two-way communication through SMS, email, instant messaging, and other channels directly from Salesforce or Zuora. By integrating with over 80 applications, it enables businesses to create personalized customer experiences and optimize engagement strategies based on real-time data insights.

Batch offers a unified Customer Engagement Platform (CEP) that streamlines omnichannel campaign execution for CRM teams. It consolidates user profiles and facilitates precise messaging across email, mobile push, web push, and in-app channels through real-time data infrastructure and modern orchestration tools.

Flybits provides a contextual engagement platform that enables financial institutions to deliver hyper-personalized banking experiences by integrating real-time data across various customer touchpoints. This technology enhances customer engagement and retention by ensuring relevant interactions throughout the entire cardholder lifecycle.

The startup operates a recruitment and communication platform that automates customer interviews and conversation flows, enabling efficient scheduling and process management. By utilizing a marketing tool for business categorization based on customer data, it enhances communication and operational efficiency for clients.

The startup offers a decentralized data platform that enables secure connections between multiple parties, utilizing patented non-movement data technology to facilitate data collaboration without exposing sensitive information. This approach enhances customer experiences while ensuring privacy, allowing companies to leverage their customer data effectively and safely.

CleverTap offers a customer engagement platform that consolidates user data to enable real-time segmentation and multi-channel campaign orchestration, including push, email, and in‑app messaging. Its CleverAI engine provides prescriptive insights to optimize campaigns and increase customer lifetime value.

Kubit provides a no-code analytics platform that activates customer journey insights directly from existing data warehouses, eliminating the need for ETL processes. This solution enables teams to access real-time, event-level visibility into user behavior, facilitating faster, data-driven decision-making without data duplication.

The startup develops a contact center technology platform that enhances customer experience management for retail, finance, and telecom sectors. By optimizing business-to-customer communication, the platform enables clients to effectively implement digital transformations and improve service efficiency.

Iterable is an AI-powered customer communication platform that enables businesses to create personalized marketing campaigns across multiple channels, including email, SMS, and in-app messaging. By utilizing real-time data, it allows companies to build individualized customer relationships and automate dynamic marketing journeys, enhancing engagement and conversion rates.

Mercaux offers a fully composable omnichannel store platform that integrates clienteling, mobile POS, and self-service solutions to enhance in-store and remote shopping experiences. The platform captures unique online-to-offline customer data, enabling retailers to improve sales performance and customer engagement while streamlining operations.

Daasity provides a unified data platform that integrates and analyzes omnichannel retail data, enabling brands to visualize key performance indicators and identify growth opportunities. By transforming raw data into actionable insights, Daasity helps businesses optimize inventory management, enhance customer segmentation, and improve demand forecasting.

Ask-AI utilizes natural language processing to extract actionable insights from text-heavy corporate knowledge and customer communications, enabling organizations to streamline workflows and enhance decision-making. The platform integrates with over 100 data sources, allowing teams to access precise information quickly while reducing technology costs and improving employee productivity.

AnthologyAI is a consumer insights and predictions platform that utilizes a proprietary decision intelligence technology to analyze billions of real-time data points sourced ethically from consumers. The platform provides businesses with precise predictive models to understand market dynamics and consumer behaviors, addressing the challenges of data inaccuracy and compliance in a rapidly evolving digital landscape.

The startup offers a converged data platform that enables real-time inter-company data collaboration through a no-code and low-code interface for data integration, preparation, cataloging, and exchange. This platform provides organizations with reliable access to consistent data, enhancing decision-making and operational efficiency across internal and external stakeholders.