About Attio

Attio is a customizable CRM platform that integrates data from various sources, automates complex workflows, and provides real-time reporting to enhance sales engagement and operational efficiency. It addresses the challenge of fragmented customer relationship management by offering a unified system that adapts to specific business models and scales with organizational growth.

<problem> Many businesses struggle to manage customer relationships effectively due to fragmented data sources and a lack of customizable tools, leading to inefficiencies in sales engagement and operational workflows. Existing CRM solutions often fail to adapt to unique business models, resulting in complex implementations and limited scalability. </problem> <solution> Attio offers a customizable CRM platform that unifies data from various sources, automates complex workflows, and provides real-time reporting, enabling businesses to enhance sales engagement and operational efficiency. The platform's flexible data model adapts to specific business needs, allowing users to design powerful workflows, deploy AI-driven insights, and build detailed reports within a single system. By connecting product data, billing information, and other relevant data points, Attio provides a real-time, single source of truth for businesses, ensuring that the CRM reflects their unique operational structure. The platform's architecture supports scalability, allowing businesses to manage millions of records with low latency while maintaining data security through industry-standard certifications. </solution> <features> - Customizable data model to reflect specific business processes and relationships - Intelligent automation engine for complex business process automation, including lead routing and onboarding hand-offs - AI-powered research agent for prospecting, lead qualification, and stakeholder identification - Real-time reporting with customizable visualizations and deep insights - Integration with email, calendar, data warehouses, customer support, billing, and product data sources - Ability to create custom objects and attributes to tailor the CRM to specific business needs - Role-based permissions and security certifications (GDPR, CCPA, ISO) for data protection - API for integration with other business-critical systems </features> <target_audience> Attio is designed for scale-ups, SaaS startups, SMBs, and investors seeking a flexible and scalable CRM solution that adapts to their unique business models. </target_audience>

What does Attio do?

Where is Attio located?

Attio is based in London, United Kingdom.

When was Attio founded?

Attio was founded in 2019.

How much funding has Attio raised?

Attio has raised 71890000.

Location

London, United Kingdom

Founded

2019

Funding

71890000

Employees

89 employees

Major Investors

Redpoint, Balderton Capital

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Attio

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Executive Summary

attio.com 10K+

Crunchbase

Founded 2019 – London, United Kingdom

Funding

Estimated Funding

$50M+

Major Investors

Redpoint, Balderton Capital

Team (75+)

No team information available.

Company Description

Problem

Many businesses struggle to manage customer relationships effectively due to fragmented data sources and a lack of customizable tools, leading to inefficiencies in sales engagement and operational workflows. Existing CRM solutions often fail to adapt to unique business models, resulting in complex implementations and limited scalability.

Solution

Attio offers a customizable CRM platform that unifies data from various sources, automates complex workflows, and provides real-time reporting, enabling businesses to enhance sales engagement and operational efficiency. The platform's flexible data model adapts to specific business needs, allowing users to design powerful workflows, deploy AI-driven insights, and build detailed reports within a single system. By connecting product data, billing information, and other relevant data points, Attio provides a real-time, single source of truth for businesses, ensuring that the CRM reflects their unique operational structure. The platform's architecture supports scalability, allowing businesses to manage millions of records with low latency while maintaining data security through industry-standard certifications.

Features

Customizable data model to reflect specific business processes and relationships

Intelligent automation engine for complex business process automation, including lead routing and onboarding hand-offs

AI-powered research agent for prospecting, lead qualification, and stakeholder identification

Real-time reporting with customizable visualizations and deep insights

Integration with email, calendar, data warehouses, customer support, billing, and product data sources

Ability to create custom objects and attributes to tailor the CRM to specific business needs

Role-based permissions and security certifications (GDPR, CCPA, ISO) for data protection

API for integration with other business-critical systems

Target Audience

Attio is designed for scale-ups, SaaS startups, SMBs, and investors seeking a flexible and scalable CRM solution that adapts to their unique business models.