Fullpath is an enhanced Customer Data Platform (CDP) that unifies first-party dealership data and employs AI-driven identity resolution to create comprehensive shopper profiles. This technology enables dealerships to execute targeted marketing campaigns and deliver personalized customer experiences, ultimately increasing sales and customer loyalty.
Funding
$55.9M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
RCFounders
Product
Problem
Dealerships often struggle with fragmented customer data residing in disparate systems, leading to incomplete shopper profiles and inefficient marketing efforts. This lack of a unified view hinders personalized customer engagement and limits the effectiveness of sales and service strategies.
Solution
Fullpath offers an enhanced Customer Data Platform (CDP) designed specifically for the automotive industry, unifying first-party data from various dealership sources, such as CRM, DMS, website, and advertising platforms. By employing AI-driven identity resolution, Fullpath creates comprehensive 360° shopper profiles that provide a single source of truth for all customer interactions. This enables dealerships to execute targeted marketing campaigns, personalize website experiences, and optimize sales and service processes based on a complete understanding of each customer's journey. The platform's open API facilitates integration with existing automotive technology providers, ensuring seamless data flow and maximizing the value of dealership data assets.
Target Audience
Fullpath primarily targets automotive dealerships seeking to improve marketing ROI, personalize customer experiences, and increase sales and service revenue through better data management and activation.
Features
- Unified data ingestion from CRM, DMS, website, inventory, and advertising platforms
- AI-powered identity resolution to merge duplicate shopper profiles and create a single customer view
- Audience segmentation tools for building hyper-specific lists based on demographics, behaviors, and traits
- Automated marketing campaign execution across email, digital advertising, and website channels
- VIN-specific marketing capabilities to target shoppers based on vehicle interest
- Equity-based marketing to engage customers based on their trade-in potential
- Real-time data updates to ensure accurate and timely customer engagement
- Open API for integration with existing automotive technology providers