Amperity provides a customer data management platform that ingests and standardizes raw data from various sources, creating a unified customer profile enriched with attributes like lifetime value. This enables businesses to enhance marketing performance and gain accurate insights, ultimately improving customer engagement and experience.
Funding
$187M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
HVFounders
Product
Problem
Many organizations struggle to unify customer data from disparate sources, leading to incomplete customer profiles and hindering effective marketing and customer engagement. Preparing and resolving customer identities often requires extensive custom coding, creating data bottlenecks and limiting business user access to insights. Traditional ETL processes can be complex and time-consuming, delaying data availability and impacting real-time personalization efforts.
Solution
Amperity provides a Customer Data Cloud (CDC) that leverages AI to build and activate unified customer profiles directly within a company's data lakehouse. The platform automates the ingestion, standardization, and identity resolution of customer data from online and offline sources, creating a comprehensive customer 360 view. By connecting directly to data lakehouses like Databricks and Snowflake, Amperity eliminates the need for extensive ETL processes and data copying. Business users gain self-service access to data exploration and campaign building through a user-friendly interface powered by generative AI, while pre-built data pipelines facilitate rapid data delivery to various endpoints.
Target Audience
Amperity targets marketing, analytics, and IT departments within retail, travel & hospitality, restaurant, and financial services organizations seeking to improve customer engagement and drive ROI through a unified customer data platform.
Features
- AI-powered identity resolution to connect online and offline PII data and create a unified customer profile
- Pre-built connectors for seamless integration with data lakehouses like Databricks and Snowflake
- Library of 200+ pre-built data pipelines for automated data delivery to any endpoint
- Generative AI capabilities for data exploration, audience segmentation, and campaign building
- Built-in data validation workflows and QA tooling to ensure high data quality
- Customizable data models to fit any data schema or destination
- Role-based access control and data governance features to ensure data security and privacy, adhering to SOC 2, GDPR, and HIPAA standards