Hightouch is a Composable Customer Data Platform (CDP) that enables marketers to activate and sync customer data directly from their data warehouse to over 200 marketing and sales tools without the need for coding. This approach allows businesses to create targeted audiences, optimize campaign performance, and enhance customer engagement while maintaining data security and governance.
Funding
$38M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
+6Founders
Product
Problem
Marketing teams often struggle to activate customer data residing in data warehouses, requiring complex coding or reliance on data engineering teams. This creates delays in campaign execution, limits personalization capabilities, and hinders the ability to optimize marketing performance effectively. Traditional Customer Data Platforms (CDPs) require data duplication, leading to increased costs, security risks, and governance challenges.
Solution
Hightouch offers a Composable CDP that enables marketers to directly access and activate customer data from their existing data warehouse without code. By leveraging the data warehouse as the central source of truth, Hightouch eliminates the need for data duplication and provides a secure, governed environment for audience building and campaign orchestration. Marketers can build custom audiences using a no-code suite of tools and synchronize this data with over 200 marketing and sales platforms. This allows for personalized customer journeys, optimized campaign performance, and closed-loop measurement across various channels. Hightouch's architecture ensures data teams retain control and governance while empowering marketers with self-service access to customer insights.
Target Audience
Hightouch is designed for marketing, advertising, and data teams seeking to activate customer data from their data warehouse to personalize campaigns, optimize ad spend, and improve customer engagement across multiple channels.
Features
- No-code audience builder for creating custom segments directly from the data warehouse
- Synchronization with over 200 marketing and sales tools, including advertising platforms, CRM systems, and email marketing services
- Reverse ETL (Extract, Transform, Load) functionality to send data from the warehouse to operational systems
- Visual journey orchestration for managing and prioritizing campaigns across audiences
- AI-powered decisioning for automated experimentation and personalized customer engagement
- Data governance features, including version control and multi-region cloud deployment support
- Pre-built integrations for data warehouses like Snowflake, BigQuery, and Redshift
- Real-time data synchronization with low latency