InfoSum offers a decentralized data collaboration platform that lets advertisers, commerce media firms, and data providers securely match and analyze customer data without moving or exposing raw identifiers. Its cloud‑native Beacons deploy within each partner’s environment, providing privacy‑by‑design, vector‑based identity‑free matching and real‑time, multi‑party collaboration across any data type. The solution enables enriched audience insights, activation, and measurement while maintaining compliance with privacy regulations.
Funding
$65M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
CIFounders
Product
Problem
Companies across advertising, commerce, and data services face fragmented data silos and increasing privacy regulations that prevent them from sharing raw customer information, limiting the ability to generate deep insights, target audiences, and measure campaign effectiveness.
Solution
InfoSum provides a decentralized data collaboration platform that enables organizations to connect and analyze data without moving, copying, or exposing raw identifiers. Its cloud‑native Beacons are deployed directly within each partner’s cloud environment, allowing secure, real‑time matching of datasets using vector‑based, identity‑free techniques. The platform supports multi‑party, always‑on networks that scale to massive data volumes and can ingest diverse formats such as text, audio, images, and video. By keeping data under the owner’s control and applying built‑in privacy governance, InfoSum lets advertisers, commerce media firms, and data providers enrich, segment, activate, and measure campaigns while maintaining compliance and reducing reliance on third‑party cookies.
Target Audience
Primary customers are advertisers seeking privacy‑safe audience insights, commerce media companies that need to monetize and measure cross‑channel data, and data providers looking to monetize assets without exposing raw data.
Features
- Cloud‑native Beacons deployed in AWS, Azure, or Google Cloud, eliminating data movement and ensuring data stays in its original warehouse
- End‑to‑end privacy and governance by design, with no raw PII or identifiers ever shared
- Vector‑based, identity‑free matching that delivers higher match rates across fragmented datasets and supports text, audio, image, and video formats
- Scalable processing engine capable of handling massive, multi‑partner datasets in real time for always‑on collaboration
- Adaptive intelligence that continuously updates match results with live consumer behavior, enabling in‑flight campaign optimization
- Full API interoperability with existing analytics, activation, and measurement tools, allowing seamless integration into existing workflows
- Private Data Network (PDN) capability to connect multiple partners into a single trusted ecosystem for repeatable enrichment, activation, and measurement