Mercaux offers a fully composable omnichannel store platform that integrates clienteling, mobile POS, and self-service solutions to enhance in-store and remote shopping experiences. The platform captures unique online-to-offline customer data, enabling retailers to improve sales performance and customer engagement while streamlining operations.
Funding
$20.9M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
FPA+1Founders
Product
Problem
Retailers often struggle to create a unified and personalized shopping experience across online and offline channels, leading to missed sales opportunities and decreased customer loyalty. Siloed systems and a lack of real-time data hinder store associates' ability to provide effective assistance and capture valuable customer insights.
Solution
Mercaux offers a composable, AI-powered platform that unifies the online and in-store customer journey, empowering retailers to deliver exceptional omnichannel experiences. The platform provides a suite of solutions for both store associates and customers, including clienteling, assisted selling, mobile POS, self-service kiosks, and digital fitting rooms. By capturing unique online-to-offline customer data and integrating with existing POS and e-commerce systems, Mercaux enables retailers to personalize interactions, increase staff productivity, and drive sales uplift. The platform's data and intelligence layers provide actionable insights into customer behavior, staff performance, and product interest, allowing retailers to optimize their operations and improve customer lifetime value.
Target Audience
Mercaux primarily targets retailers in apparel, footwear, beauty, jewelry, home goods, electronics, DIY, and pet care, seeking to enhance customer experience, increase sales, and drive digital transformation.
Features
- Clienteling: Enables store associates to build and maintain relationships with customers through personalized communication and recommendations.
- Assisted Selling & Endless Aisle: Provides associates with real-time product information and the ability to place orders for out-of-stock items.
- Mobile POS (mPOS): Allows associates to process transactions anywhere in the store, reducing wait times and improving customer convenience.
- Self-Service Kiosks: Empowers customers to browse products, access information, and make purchases independently.
- Digital Fitting Room: Enhances the fitting room experience with interactive displays and personalized recommendations.
- Task Management & Operations: Streamlines store operations and improves staff productivity through automated task assignment and tracking.
- Remote Selling: Facilitates remote customer interactions and sales through virtual consultations and personalized product recommendations.
- Unique Store to Online Analytics: Captures and analyzes customer behavior, staff performance, and product interest across all channels.
- Data & AI Platform: Integrates with existing AI to deliver hyper-personalized experiences, leveraging next-best action and micro-segmentation.
- Integrations Hub: Pre-built connectors and a proprietary "integrations hub" facilitate seamless integration with existing backend, data, and AI providers, as well as e-commerce and POS systems.