Trax Retail provides a cloud-based retail management platform that uses AI-powered image recognition and in-store analytics to help consumer packaged goods (CPG) brands monitor shelf execution, pricing compliance, and product distribution. The platform analyzes billions of shelf images to deliver real-time insights on on-shelf availability, share of shelf, and competitor activity. Trax has partnered with FORM to unify its image recognition technology with task management and workflow automation for field teams.
Funding
Funding not disclosed
Founders
Product
Problem
CPG brands often struggle to maintain visibility into what is actually happening on retail shelves, including pricing compliance, product availability, and promotional execution. Without accurate, real-time data on shelf conditions across numerous stores, companies lose sales to stockouts, fail to catch compliance gaps, and enter retailer negotiations without strong negotiating leverage.
Solution
Trax Retail provides a cloud-based retail management platform that digitizes and analyzes physical retail spaces using AI-powered image recognition technology. The platform processes billions of shelf images annually to deliver real-time insights into on-shelf availability, share of shelf, pricing accuracy, promotional compliance, and competitor presence. Field teams receive AR-powered guidance and prioritized Next Best Action recommendations during store visits, enabling them to address issues on-site. The platform was recently unified with FORM's task management and workflow automation capabilities, allowing teams to trigger tasks directly from retail insights and turn data into immediate actions. Customizable dashboards and reporting tools give headquarters teams visibility into Perfect Store program execution across categories, customers, and markets.
Target Audience
Primary customers are global consumer packaged goods (CPG) brands and manufacturers in industries such as food and beverage, alcohol, household goods, over-the-counter products, baby and children's goods, and pet care. The platform serves both brand headquarters teams and field sales representatives who need to track retail execution and category performance.
Features
- AI-powered image recognition technology that analyzes shelf images to detect on-shelf availability, stockouts, product voids, and distribution gaps in real time
- Automated price detection and promotional compliance monitoring across all store locations
- AR-powered store visit guidance with Next Best Action recommendations for field representatives
- Competitive intelligence tools that track competitor SKU presence, placement, and share of shelf
- Custom KPI dashboards with a unified Perfect Store Score broken down by pillar, retailer, channel, and category
- Task management and workflow automation (through the FORM integration) that triggers remediation tasks directly from detected in-store issues
- Computer vision capabilities including photo stitching, editable planograms, and fast SKU onboarding
- Global image recognition library backed by one of the largest retail datasets and over 55 patents