About refive

refive provides a digital engagement platform for brick-and-mortar retailers that utilizes QR codes and digital receipts to capture in-store customer data without requiring app downloads or personal information. This technology enables retailers to personalize customer interactions, enhance retention, and increase purchase frequency by leveraging actionable insights from customer behavior.

```xml <problem> Brick-and-mortar retailers often struggle to capture comprehensive customer data in-store, hindering their ability to personalize customer interactions and build lasting relationships. Traditional methods like loyalty cards or app downloads create friction and limit data capture to only a subset of customers. This lack of data prevents retailers from understanding customer behavior, tailoring offers, and optimizing marketing efforts to drive retention and increase purchase frequency. </problem> <solution> refive offers a digital engagement platform that enables brick-and-mortar retailers to capture in-store customer data through digital receipts and other smart touchpoints, without requiring app downloads or personal information. Customers scan a QR code to access their digital receipt in a mobile browser, allowing refive to identify new and returning customers and connect purchase data to anonymous customer profiles. Retailers can then leverage this data to personalize customer engagement, offer targeted promotions, collect feedback, and enroll customers into loyalty programs. By connecting online and offline customer identities, refive provides a unified view of customer purchasing behavior, enabling retailers to create omnichannel customer journeys and improve customer retention. </solution> <features> - QR code-based digital receipts for frictionless data capture without requiring app downloads or personal data - Automatic creation of anonymous customer profiles linked to purchase data - Customer Insights dashboard with AI-powered analytics to build rich customer profiles and identify opportunities to maximize customer value - Tools to incentivize marketing opt-ins, collect feedback, and enroll customers into loyalty programs directly on the digital receipt - Omnichannel customer journey tracking to connect online and offline customer identities - Integration with existing POS, CRM, CDP, and marketing automation tools via APIs and SDKs - GDPR compliance and data storage in the EU, adhering to German data security laws </features> <target_audience> refive primarily targets brick-and-mortar retailers and hospitality businesses of all sizes seeking to enhance customer engagement, personalize interactions, and improve retention through data-driven insights. </target_audience> ```

What does refive do?

Where is refive located?

refive is based in Berlin, Germany.

When was refive founded?

refive was founded in 2020.

How much funding has refive raised?

refive has raised 310000.

Location

Berlin, Germany

Founded

2020

Funding

310000

Employees

15 employees

Major Investors

MSM

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refive

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Executive Summary

refive.io 1K+

Crunchbase

Founded 2020 – Berlin, Germany

Funding

Estimated Funding

$300K+

Major Investors

MSM

Team (15+)

No team information available.

Company Description

Problem

Brick-and-mortar retailers often struggle to capture comprehensive customer data in-store, hindering their ability to personalize customer interactions and build lasting relationships. Traditional methods like loyalty cards or app downloads create friction and limit data capture to only a subset of customers. This lack of data prevents retailers from understanding customer behavior, tailoring offers, and optimizing marketing efforts to drive retention and increase purchase frequency.

Solution

refive offers a digital engagement platform that enables brick-and-mortar retailers to capture in-store customer data through digital receipts and other smart touchpoints, without requiring app downloads or personal information. Customers scan a QR code to access their digital receipt in a mobile browser, allowing refive to identify new and returning customers and connect purchase data to anonymous customer profiles. Retailers can then leverage this data to personalize customer engagement, offer targeted promotions, collect feedback, and enroll customers into loyalty programs. By connecting online and offline customer identities, refive provides a unified view of customer purchasing behavior, enabling retailers to create omnichannel customer journeys and improve customer retention.

Features

QR code-based digital receipts for frictionless data capture without requiring app downloads or personal data

Automatic creation of anonymous customer profiles linked to purchase data

Customer Insights dashboard with AI-powered analytics to build rich customer profiles and identify opportunities to maximize customer value

Tools to incentivize marketing opt-ins, collect feedback, and enroll customers into loyalty programs directly on the digital receipt

Omnichannel customer journey tracking to connect online and offline customer identities

Integration with existing POS, CRM, CDP, and marketing automation tools via APIs and SDKs

GDPR compliance and data storage in the EU, adhering to German data security laws

Target Audience

refive primarily targets brick-and-mortar retailers and hospitality businesses of all sizes seeking to enhance customer engagement, personalize interactions, and improve retention through data-driven insights.