This platform enables retailers to capture in-store customer data through digital receipts and smart touchpoints. It provides tools for personalized engagement, loyalty programs, and marketing campaigns based on unified online and offline customer insights. The service aims to increase purchase frequency and basket size by fostering stronger customer retention.
Funding
$310K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
MFounders
Product
Problem
Brick-and-mortar retailers often struggle to capture comprehensive customer data in-store, hindering their ability to personalize customer interactions and build lasting relationships. Traditional methods like loyalty cards or app downloads create friction and limit data capture to only a subset of customers. This lack of data prevents retailers from understanding customer behavior, tailoring offers, and optimizing marketing efforts to drive retention and increase purchase frequency.
Solution
refive offers a digital engagement platform that enables brick-and-mortar retailers to capture in-store customer data through digital receipts and other smart touchpoints, without requiring app downloads or personal information. Customers scan a QR code to access their digital receipt in a mobile browser, allowing refive to identify new and returning customers and connect purchase data to anonymous customer profiles. Retailers can then leverage this data to personalize customer engagement, offer targeted promotions, collect feedback, and enroll customers into loyalty programs. By connecting online and offline customer identities, refive provides a unified view of customer purchasing behavior, enabling retailers to create omnichannel customer journeys and improve customer retention.
Target Audience
refive primarily targets brick-and-mortar retailers and hospitality businesses of all sizes seeking to enhance customer engagement, personalize interactions, and improve retention through data-driven insights.
Features
- QR code-based digital receipts for frictionless data capture without requiring app downloads or personal data
- Automatic creation of anonymous customer profiles linked to purchase data
- Customer Insights dashboard with AI-powered analytics to build rich customer profiles and identify opportunities to maximize customer value
- Tools to incentivize marketing opt-ins, collect feedback, and enroll customers into loyalty programs directly on the digital receipt
- Omnichannel customer journey tracking to connect online and offline customer identities
- Integration with existing POS, CRM, CDP, and marketing automation tools via APIs and SDKs
- GDPR compliance and data storage in the EU, adhering to German data security laws