Hupside provides a talent assessment platform that quantifies an individual’s ability to generate original value in the age of AI, helping leaders build teams that remain productive as automation expands. By using its “Hupchecker” tool, organizations receive data‑driven insights and a customized AI‑adoption roadmap that aligns team members’ strengths with future‑proof roles. The service goes beyond traditional resumes and interviews to deliver a defensible originality signal for hiring and development.
Funding
$1.7M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.

Founders
Product
Problem
Enterprises struggle to assess which employees can generate value that goes beyond what AI can produce, leading to low ROI on AI initiatives and difficulty building teams with truly differentiated thinking.
Solution
Hupside offers a science‑backed measurement platform that quantifies Original Intelligence—the capacity to create novel, high‑impact contributions beyond AI baselines. Through the Hupchecker assessment, individuals complete a short, open‑ended prompt exercise that generates an OIQ Profile, including an originality score, archetype, and contribution signals. Leaders can view these metrics at both the individual and team level via a dashboard, enabling data‑driven decisions for hiring, talent development, AI adoption roadmaps, and team composition. The platform also provides actionable roadmaps that align AI deployment with each employee’s strengths, helping organizations improve AI ROI and build future‑proof teams.
Target Audience
Primary customers include large enterprises, higher‑education admissions offices, government agencies, consulting firms, and creative/marketing organizations that need a reliable metric of human originality for talent and team decisions.
Features
- 12‑15 minute interactive assessment with open‑ended prompts, requiring no preparation
- OIQ Score calibrated against AI baselines to indicate how far a person’s output exceeds typical AI‑generated content
- OIQ Archetype classification that describes natural idea‑generation styles for complementary team design
- Contribution signals showing how individuals pair with AI and with other team members
- Enterprise dashboard presenting individual and aggregate team originality profiles
- Defensible, auditable signal suitable for hiring, performance evaluation, admissions, and procurement decisions