Forward provides a white‑label embedded payments platform for SaaS and software companies, offering a modern REST API, low‑code widgets, and developer tools that enable integration in under two weeks. The service handles underwriting, risk management, compliance, settlement, and loss insurance, allowing platforms to retain 65‑85% of payment revenue while adding new monetization streams.
Funding
Funding not disclosed
Founders
Product
Problem
Software platforms that want to add payment processing face complex integrations, high interchange costs, compliance burdens, and low adoption rates, which limit new revenue opportunities and increase operational overhead.
Solution
Forward offers a white‑label embedded payments platform designed specifically for SaaS companies. The service provides a modern API, low‑code widgets, and detailed developer guides that enable integration in under two weeks. Forward handles underwriting, risk management, compliance, and settlement, allowing platforms to focus on product growth while retaining a large share of the payment revenue. Transparent pricing and customizable revenue‑share plans let platforms keep up to 85 % of the payments margin, with options to scale to full PFAC ownership. Built‑in tools for onboarding, reconciliation, dispute management, and loss insurance reduce support load and improve customer experience.
Target Audience
Forward targets SaaS and software platforms that need to embed payment acceptance for their customers, especially those with limited internal payments expertise or resources.
Features
- Modern REST API with sample apps, embeddable widgets, and sandbox environment for rapid integration
- White‑label merchant portal and partner admin console for self‑service onboarding, reporting, and dispute handling
- End‑to‑end payment lifecycle support: underwriting, tokenization, multi‑method acceptance (cards, ACH, alternative payments), settlement, and real‑time reconciliation
- Interchange‑plus pricing with interchange optimization and transparent revenue‑share models (65 %–85 % retained)
- AI‑driven risk engine and customizable underwriting controls to improve approval rates while managing fraud
- Loss insurance and chargeback protection to safeguard platform revenue
- Compliance management (PCI, licensing, registration) handled by Forward, reducing regulatory overhead