Willow Growth Partners invests in early‑stage consumer brands that demonstrate strong margins, repeat purchasing and clear market differentiation. They focus on wellness‑related categories such as beauty, personal care, food & beverage, and health & wellness, backing founders with capital and operational expertise to accelerate growth.
Industries
Industry breakdown
Top industries in the portfolio
Geography
Geographic scope
United States
Geography breakdown
Darker regions = more portfolio companies
Top 5 countries
United States of America
75.0%Countries with a higher share of the portfolio are shaded darker on the map.
Stages
Stage indicator
Seed → Series A
Stage breakdown
Portfolio by stage
Portfolio vintage
Companies by founded year
Fund details
Funds
Willow Growth Partners Fund
Vintage 2021 • $28M
Willow Growth Partners Fund II
Vintage 2023
Check sizes
Min: $2M
Typical: $3M
Max: $4M