Starting Line backs bold, high‑risk founders building consumer products and services for the “99% economy”. The firm focuses on early‑stage (pre‑seed to series A) consumer startups that aim to make technology cheaper, more accessible, and expand markets. It seeks entrepreneurs who are willing to take substantial personal risk to reshape their industries.
Industries
Industry breakdown
Top industries in the portfolio
Geography
Geographic scope
United States
Geography breakdown
Darker regions = more portfolio companies
Top 5 countries
United States of America
94.0%Countries with a higher share of the portfolio are shaded darker on the map.
Stages
Stage indicator
Pre-Seed → Series A
Stage breakdown
Portfolio by stage
Portfolio vintage
Companies by founded year
Fund details
Funds
Fund I
Vintage 2018 • $17M
Fund II
Vintage 2021 • $30M
Fund III
Vintage 2023 • $30M