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Starting Line
Chicago, United States
Starting Line backs bold, high‑risk founders building consumer products and services for the “99% economy”. The firm focuses on early‑stage (pre‑seed to series A) consumer startups that aim to make technology cheaper, mo...
Portfolio
57+
Employees
5+
Founded
2018
AUM
≈ $77.0M
Investment focus
Stages
Pre-Seed → Series A
Industries
Commerce & ShoppingConsumer Goods
Geographic scope
United States
Fund details
Funds
Fund I
Vintage 2018 • $17.0M
Fund II
Vintage 2021 • $30.0M
Fund III
Vintage 2023 • $30.0M
Sources
Starting Line
Starting Line backs bold, high‑risk founders building consumer products and services for the “99% economy”. The firm focuses on early‑stage (pre‑seed to series A) consumer startups that aim to make technology cheaper, more accessible, and expand markets. It seeks entrepreneurs who are willing to take substantial personal risk to reshape their industries.
Portfolio
57+
Employees
5+
Founded
2018
AUM
≈ $77.0M
Funds
Fund I · Vintage 2018 • $17.0M
Fund II · Vintage 2021 • $30.0M
Fund III · Vintage 2023 • $30.0M
Stages
Pre-Seed → Series A
Industries
Commerce & ShoppingConsumer Goods
Geographic scope
United States
Sources
Showing 24 of 50 matched portfolio companies
Aavia is a hormone health app that utilizes data tracking and analysis to provide personalized insights on mood, energy levels, and menstrual symptoms for individuals with ovaries. By enabling users to log their health data, Aavia helps them understand their hormonal patterns and receive tailored recommendations to improve their overall well-being.
Funding: $7.0M
Rough estimate of the amount of funding raised
Funding: $7.0M
Rough estimate of the amount of funding raised
Agentio is an automated advertising platform that connects brands with a network of premium creators, utilizing advanced matching technology to ensure optimal alignment between brand messages and creator content. This platform addresses the inefficiencies in traditional ad buying by providing real-time analytics and significantly improving return on ad spend, achieving 4x-10x better results compared to conventional digital video channels.
Airvet is a telehealth platform that provides 24/7 virtual access to licensed veterinarians through video or chat, enabling pet parents to receive immediate care for urgent health concerns and routine inquiries. The service addresses the lack of accessible veterinary care, with 50% of pet parents lacking a primary veterinarian and long wait times for appointments.
Funding: $32.2M
Rough estimate of the amount of funding raised
Mountain Group Capital
Mountain Group Capital
Funding: $32.2M
Rough estimate of the amount of funding raised
AnyCreek is an online platform that connects outdoor enthusiasts with guides and outfitters, facilitating the booking of fishing and hunting trips through a streamlined interface. The platform addresses the inefficiencies in managing bookings and client communications for outdoor businesses, allowing them to focus more on providing experiences in nature.
Funding: $3.3M
Rough estimate of the amount of funding raised
Funding: $3.3M
Rough estimate of the amount of funding raised
Athena has developed a patented Weapons Detection System that utilizes AI and Homeland Security best practices to efficiently screen individuals and their belongings for a wide range of weapons, including high-caliber firearms. This technology enhances security in public spaces by preventing the entry of dangerous items while allowing non-threatening personal belongings to pass through seamlessly.
Funding: $10.0M
Rough estimate of the amount of funding raised
Christopher Ciabarra
Christopher Ciabarra
Funding: $10.0M
Rough estimate of the amount of funding raised
Attain provides a live, transaction‑level purchase data platform that aggregates item‑level SKU and UPC details from an opted‑in consumer panel across all retail channels. The platform links each transaction to demographic, psychographic and media‑consumption attributes, enabling marketers to measure sales lift in real time and create precise audience segments for activation. Data are anonymized, encrypted and delivered via API and dashboard for campaign optimization.
Funding: $25.0M
Rough estimate of the amount of funding raised
Mercato Partners
Mercato Partners
Funding: $25.0M
Rough estimate of the amount of funding raised
Boom offers a platform that enables property managers to report renters' monthly payments to major credit bureaus, enhancing tenants' credit scores while driving on-time payments. The solution reduces fraud and increases revenue through real-time credit impact measurement and dynamic tenant screening.
Funding: $10.5M
Rough estimate of the amount of funding raised
Starting Line
Starting Line
Funding: $10.5M
Rough estimate of the amount of funding raised
This startup offers a hyperlocal grocery delivery platform that utilizes eco-friendly delivery routes to provide scheduled grocery services. By connecting local consumers with nearby retailers, it enables convenient access to essential products while minimizing environmental impact.
Funding: $12.8M
Rough estimate of the amount of funding raised
Funding: $12.8M
Rough estimate of the amount of funding raised
Cameo is a marketplace that enables fans to book personalized video shoutouts from a diverse range of celebrities, including actors, athletes, and musicians. This platform addresses the need for unique, memorable gifts by providing custom video messages that can be delivered quickly, enhancing personal connections for various occasions.
Funding: $206.6M
Rough estimate of the amount of funding raised
Valor Equity Partners
Valor Equity Partners
Funding: $206.6M
Rough estimate of the amount of funding raised
Cargado operates an invite-only digital marketplace designed to streamline cross-border freight movements between the US, Mexico, and Canada. The platform connects brokers and carriers, offering tools for faster load booking, centralized bidding, and managing complex cross-border requirements. Users gain access to vetted capacity and accurate rate data to efficiently manage spot and contract logistics across North America.
Funding: $10.0M
Rough estimate of the amount of funding raised
Ironspring Ventures
Ironspring Ventures
Funding: $10.0M
Rough estimate of the amount of funding raised
The startup offers a mobile ordering platform that enables customers to conveniently order authentic Asian cuisine while providing local ethnic restaurants with the necessary technology and marketing tools to enhance their visibility and sales. By focusing on a dish-centric approach, the platform addresses the challenge of limited access to diverse food options for consumers and supports the growth of underrepresented restaurants.
Funding: $133.9M
Rough estimate of the amount of funding raised
Funding: $133.9M
Rough estimate of the amount of funding raised
Classet provides an AI recruiting assistant named Joy that conducts instant voice interviews with job applicants. This platform automates candidate screening, qualification, and follow-up communication via SMS and email. The service integrates with existing Applicant Tracking Systems (ATS) to deliver structured interview summaries and data, accelerating high-volume hiring workflows.
Funding: $4.5M
Rough estimate of the amount of funding raised
Starting Line
Starting Line
Funding: $4.5M
Rough estimate of the amount of funding raised
Clyde is a product lifecycle platform that provides a unified solution for extended warranties and shipping protection, integrating seamlessly with major e-commerce platforms. By optimizing protection at critical touchpoints, Clyde enhances customer retention and increases average order value, addressing the need for reliable post-purchase support in online retail.
Coverstar is a monitored social app designed as a safe alternative to TikTok, focusing on creating a positive community for users without direct messaging features. It addresses issues of bullying and explicit content by implementing real-time content moderation and public comment visibility, ensuring a secure environment for self-expression.
Curbside SOS offers a mobile platform that utilizes real-time GPS tracking and automated dispatching to connect motorists with nearby roadside assistance providers. This service provides timely support for issues such as flat tires, lockouts, and fuel delivery, significantly reducing wait times and enhancing reliability for stranded drivers.
Funding: $35.0M
Rough estimate of the amount of funding raised
Funding: $35.0M
Rough estimate of the amount of funding raised
Equilibria provides clinical‑grade cannabinoid and botanical supplements designed to support women's mood, sleep, hormonal balance, and digestive health. Each product blends full‑spectrum CBD, micro‑dosed THC, and validated botanicals in formats such as oils, softgels, gummies, patches, and topicals, and a proprietary quiz matches users to a personalized regimen with subscription‑based coaching and automated delivery. All formulations undergo third‑party testing for potency, purity, and safety.
Flyhomes offers wholesale bridge loans and cash‑offer financing that let homebuyers purchase a new property before selling their current one, removing the existing mortgage from debt‑to‑income calculations. Its cloud‑based platform provides automated underwriting, real‑time pricing, and tools for loan officers and agents to generate instant equity and backup contract options, enabling contingency‑free offers.
Funding: $15.0M
Rough estimate of the amount of funding raised
Funding: $15.0M
Rough estimate of the amount of funding raised
Fondue replaces traditional coupon codes with a CashBack system that allows brands to offer post-purchase incentives, enhancing customer engagement and retention. This approach leads to over 30% higher list growth and 37% increased revenue in welcome series campaigns, while maintaining improved profit margins.
Funding: $10.5M
Rough estimate of the amount of funding raised
Hanaco Venture CapitalQuiet Capital
Hanaco Venture CapitalQuiet Capital
Funding: $10.5M
Rough estimate of the amount of funding raised
Haven Protocol offers XHV, a privacy‑focused cryptocurrency that hides sender, receiver, and amount on a public blockchain using RingCT, stealth addresses, and ring signatures. The network runs on a proof‑of‑work consensus and provides a client‑side encrypted web vault for secure key management and transaction signing. Its open‑source code and documented audits enable developers to build confidential payment features into decentralized applications.
Realm Chef is an AI-powered writing assistant that provides real-time co-authoring and research capabilities to help authors create and monetize their stories. By offering personalized guidance, it enables creators to enhance their storytelling process while maintaining full control over their work.
Funding: $7.4M
Rough estimate of the amount of funding raised
Funding: $7.4M
Rough estimate of the amount of funding raised
Hitch is a mobile‑first ridesharing marketplace that connects drivers traveling between cities with passengers seeking affordable door‑to‑door intercity travel. Its real‑time geospatial matching engine aligns routes, while in‑app payment, verification and rating systems ensure secure, transparent transactions. The platform boosts vehicle occupancy and lowers per‑passenger costs for commuters, students and budget‑conscious travelers.
Hoop provides an AI-powered solution integrated within existing helpdesks to automate customer support responses for Shopify brands. It learns the company's specific voice and pulls real-time order data from Shopify to generate accurate reply drafts instantly. This automation significantly reduces the time support teams spend on repetitive inquiries like WISMO questions.
Funding: $5.0M
Rough estimate of the amount of funding raised
Funding: $5.0M
Rough estimate of the amount of funding raised
The startup offers an audience engagement platform that enables users to watch live sports and TV while interacting with hosts, friends, and fans through real-time chat and video features. This platform addresses the lack of social interaction and personalized viewing experiences in traditional broadcasting by allowing users to choose their viewing companions and share live moments.
Funding: $530.0K
Rough estimate of the amount of funding raised
Funding: $530.0K
Rough estimate of the amount of funding raised
Hungryroot utilizes an AI-driven SmartCart technology to create personalized meal plans and grocery deliveries tailored to individual dietary preferences and health goals. This service addresses the challenges of meal planning, grocery shopping, and food waste by providing convenient, nutritious options that save customers time and reduce costs by up to 40%.
Funding: $40.0M
Rough estimate of the amount of funding raised
L Catterton
L Catterton
Funding: $40.0M
Rough estimate of the amount of funding raised
Showing 7 of 7 unmatched portfolio companies