Overview
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Shrug
San Francisco, United States
Venture capital firm focusing on consumer startups
Portfolio
63+
Employees
5+
Founded
2018
AUM
≈ $3.0M
Investment focus
Stages
No stages listed
Industries
No industries listedFund details
Funds
Shrug Capital Fund
Vintage 2018 • $3.0M
Sources
Shrug
Venture capital firm focusing on consumer startups
Portfolio
63+
Employees
5+
Founded
2018
AUM
≈ $3.0M
Funds
Shrug Capital Fund · Vintage 2018 • $3.0M
Showing 24 of 54 matched portfolio companies
Aidaly operates a recruitment platform that trains and compensates family caregivers to provide home-based care for the elderly, addressing the need for trusted, affordable caregiving solutions. The platform offers personalized coaching, financial services, and rapid payment processing to enhance caregiver support and mitigate the financial impact of caregiving responsibilities.
Funding: $8.5M
Rough estimate of the amount of funding raised
Seven Seven Six
Seven Seven Six
Funding: $8.5M
Rough estimate of the amount of funding raised
Develops kilowatt-scale micro-fission reactors using HALEU TRISO fuel and sodium heat pipes to provide autonomous, passively safe, and highly reliable power for mission-critical facilities and space applications. These reactors operate continuously for over three years without a sustaining supply chain, minimizing maintenance and enabling deployment in remote or resource-limited environments.
Funding: $89.0M
Rough estimate of the amount of funding raised
Alt CapitalCaffeinated Capital
Alt CapitalCaffeinated Capital
Funding: $89.0M
Rough estimate of the amount of funding raised
Provides a recruiting platform tailored for healthcare organizations to source and engage high-intent candidates using verified data and AI-driven outreach automation. This reduces time-to-hire and improves candidate conversion rates by streamlining the recruitment process for roles such as nurses, therapists, and medical assistants.
Funding: $13.0M
Rough estimate of the amount of funding raised
Funding: $13.0M
Rough estimate of the amount of funding raised
Bezel runs an online marketplace for pre‑owned luxury watches that combines in‑house authentication, detailed provenance records, and high‑resolution imaging to verify each timepiece. The platform uses an escrow payment system and offers a 12‑month mechanical warranty, giving collectors a transparent, low‑risk buying experience.
Funding: $8.0M
Rough estimate of the amount of funding raised
Funding: $8.0M
Rough estimate of the amount of funding raised
Cabal provides a cloud‑native platform that lets early‑stage companies and venture capital firms manage all stakeholder relationships in private, collaborative workspaces. The tool includes warm‑intro search, templated investor‑update distribution, advisor program tracking, a customer portal, and a talent marketplace, all secured with SSO and end‑to‑end encryption. It also offers VCs analytics and mass‑email capabilities to coordinate support across their portfolio.
Funding: $125.0K
Rough estimate of the amount of funding raised
Funding: $125.0K
Rough estimate of the amount of funding raised
Cameo is a marketplace that enables fans to book personalized video shoutouts from a diverse range of celebrities, including actors, athletes, and musicians. This platform addresses the need for unique, memorable gifts by providing custom video messages that can be delivered quickly, enhancing personal connections for various occasions.
Funding: $206.6M
Rough estimate of the amount of funding raised
Valor Equity Partners
Valor Equity Partners
Funding: $206.6M
Rough estimate of the amount of funding raised
Rokt Catalog provides a curated product layer that enables retailers to expand their assortments with premium third-party brands. This platform connects brands directly with customers at the crucial point of purchase within the Rokt ecommerce ecosystem. It leverages existing infrastructure to amplify other Rokt offerings like Aftersell and Ads.
Funding: $27.0M
Rough estimate of the amount of funding raised
Forerunner
Forerunner
Funding: $27.0M
Rough estimate of the amount of funding raised
ChartHop is a SaaS People Ops platform that consolidates HR, payroll, equity, finance, performance and engagement data from multiple systems into a single, secure repository. It provides interactive org charts, AI‑driven dashboards and a conversational interface for headcount forecasting, compensation modeling and performance analytics, with role‑based access controls for enterprise security.
Funding: $20.1M
Rough estimate of the amount of funding raised
Cox Enterprises
Cox Enterprises
Funding: $20.1M
Rough estimate of the amount of funding raised
The startup offers a voice-based social platform that enables users to engage in live, audio-only conversations within dynamic rooms, allowing for spontaneous interactions with friends and new acquaintances. This platform addresses the challenge of maintaining social connections and discovering new topics in an increasingly digital world.
Funding: $310.0M
Rough estimate of the amount of funding raised
Funding: $310.0M
Rough estimate of the amount of funding raised
Copilot is a personal finance application that utilizes machine learning for smart transaction categorization and budget management across multiple devices, including Mac, iPhone, and iPad. It enables users to track spending, manage investments, and monitor net worth, addressing the complexity of personal finance management with a user-friendly interface.
Funding: $11.1M
Rough estimate of the amount of funding raised
Adjacent
Adjacent
Funding: $11.1M
Rough estimate of the amount of funding raised
Crossmint provides an enterprise platform and APIs for integrating stablecoin infrastructure into financial applications. The suite includes programmable wallets, stablecoin orchestration, and fiat on/off-ramps for global money movement. This enables businesses to deploy solutions for remittances, payroll, and treasury management with seamless blockchain functionality.
Funding: $18.1M
Rough estimate of the amount of funding raised
Funding: $18.1M
Rough estimate of the amount of funding raised
Dispo offers outsourced asset management and disposition services for institutional single-family rental owners, utilizing real-time analytics and purpose-built technology to enhance liquidity in a traditionally slow market. By providing asset valuation, broker allocation, and contract oversight, Dispo streamlines the trading process, ensuring efficient execution and transparency for investors.
DoNotPay provides an AI-powered platform offering over 100 self-help tools for consumers. These tools assist users in managing subscriptions, fighting corporate disputes, recovering funds, and navigating bureaucratic processes. The service aims to save users time and money by automating consumer advocacy tasks.
Funding: $28.0M
Rough estimate of the amount of funding raised
Funding: $28.0M
Rough estimate of the amount of funding raised
Earth provides soil transformation services that convert human remains into nutrient-rich soil through a 45-day composting process, offering an environmentally-friendly alternative to traditional burial and cremation. Families receive a portion of the soil for personal use, while the remainder supports local conservation projects, promoting ecosystem restoration and carbon sequestration.
Funding: $25.0M
Rough estimate of the amount of funding raised
Funding: $25.0M
Rough estimate of the amount of funding raised
Fourthwall provides a platform for creators to build customizable e-commerce websites that facilitate the sale of physical and digital products, as well as membership subscriptions. This service addresses the challenge of managing logistics, production, and customer support, allowing artists to focus on content creation while generating recurring revenue from their fanbase.
Funding: $23.1M
Rough estimate of the amount of funding raised
Funding: $23.1M
Rough estimate of the amount of funding raised
Galvanick's Extended Detection for Operational Technology (XD/OT) platform continuously monitors operational data sources in industrial environments to detect cyber threats targeting SCADA and ICS systems. By contextualizing data and isolating genuine threats, it minimizes alert fatigue and reduces downtime risk, ensuring operational resilience for critical infrastructure.
Funding: $16.0M
Rough estimate of the amount of funding raised
MaC Venture Capital
MaC Venture Capital
Funding: $16.0M
Rough estimate of the amount of funding raised
Genies offers a suite of SDKs that let developers embed high‑fidelity, customizable 3D avatars with built‑in emotional responsiveness and AI‑driven behavior into apps, games, and other interactive experiences. The Avatar SDK provides ready‑to‑use characters, while the Art Forge, Intelligence, and Party SDKs handle visual creation, natural‑language interaction, and multi‑avatar coordination, enabling rapid integration of smart, expressive digital characters.
Funding: $150.0M
Rough estimate of the amount of funding raised
+ 3 Other investorsSilver Lake
+ 3 Other investorsSilver Lake
Funding: $150.0M
Rough estimate of the amount of funding raised
Ghost is an AI-native distribution platform connecting established brands with vetted global retailers for inventory exchange. Sellers utilize the platform to generate liquidity from existing stock while maintaining strict control over distribution channels and brand protection. Buyers gain private access to wholesale and surplus inventory from desirable brands through this curated B2B marketplace.
Funding: $95.0M
Rough estimate of the amount of funding raised
L Catterton
L Catterton
Funding: $95.0M
Rough estimate of the amount of funding raised
Giraffe360 provides real estate professionals with an all-in-one platform for creating virtual tours, floor plans, and property photography. Its integrated camera and AI-powered processing streamline content creation, enabling agents to quickly generate immersive marketing assets that enhance property engagement.
Homemade offers a turnkey renovation platform that utilizes proprietary technology to streamline the process of purchasing, renovating, and selling homes. By managing the entire renovation workflow with vetted partners, Homemade reduces the time and risk associated with home flipping, enabling homeowners to achieve their desired return on investment efficiently.
Funding: $4.0M
Rough estimate of the amount of funding raised
Funding: $4.0M
Rough estimate of the amount of funding raised
Hype and Vice creates apparel that merges contemporary fashion trends with university branding, catering specifically to women's preferences. This approach addresses the lack of stylish, branded clothing options for female university students, enhancing their wardrobe choices.
Funding: $2.7M
Rough estimate of the amount of funding raised
Funding: $2.7M
Rough estimate of the amount of funding raised
Kapwing is a collaborative video editing platform that utilizes AI tools and templates to automate repetitive tasks, enabling teams to create and edit video content in real-time. By centralizing the video production process, Kapwing reduces the time spent on content creation, ensuring consistent branding and efficient collaboration among team members.
Funding: $12.7M
Rough estimate of the amount of funding raised
CRV
CRV
Funding: $12.7M
Rough estimate of the amount of funding raised
Layer2 Financial, now known as Rail, provides a regulated global payment infrastructure that enables fintechs and banks to facilitate instant transactions using fiat and stablecoins. The platform simplifies compliance with KYC, AML, and transaction monitoring, allowing businesses to focus on developing tailored payment solutions.
Liquid Death sells premium bottled beverages—including still mountain water, flavored sparkling water, iced teas, and low‑calorie energy drinks—packaged in 100 % recyclable aluminum cans that dramatically reduce plastic waste. The drinks are low in sugar and calories, vegan, gluten‑free, and fortified with natural caffeine, vitamins, and electrolytes, offering a sustainable, health‑focused alternative to traditional plastic‑bottled drinks.
Funding: $340.9M
Rough estimate of the amount of funding raised
Funding: $340.9M
Rough estimate of the amount of funding raised
Showing 9 of 9 unmatched portfolio companies