Overview
Portfolio
More
Firstparty Capital
London, United Kingdom
Focus on investing capital and expertise into ad tech, martech and digital media companies globally, leveraging an extensive network of senior industry executives.
Portfolio
16+
Employees
75+
Founded
N/A
AUM
N/A
Investment focus
Stages
No stages listed
Industries
No industries listedGeographic scope
Global
Sources
Firstparty Capital
Focus on investing capital and expertise into ad tech, martech and digital media companies globally, leveraging an extensive network of senior industry executives.
Portfolio
16+
Employees
75+
Founded
N/A
AUM
N/A
Stages
No stages listed
Industries
No industries listedGeographic scope
Global
Sources
Showing 10 of 10 matched portfolio companies
Bedrock Platform provides a customizable programmatic trading infrastructure that enables advertisers and agencies to optimize campaign performance using their own data, rather than relying on shared data typical of traditional demand-side platforms. This solution addresses interoperability challenges in the digital media supply chain by offering flexible integrations and dedicated infrastructure for enhanced reliability and scalability.
Funding: $250.0K
Rough estimate of the amount of funding raised
Funding: $250.0K
Rough estimate of the amount of funding raised
This startup develops AI-driven content generation tools specifically for e-commerce businesses, enabling the automatic creation of product descriptions and multilingual content. By optimizing product listings and facilitating language translation, the platform helps brands reduce operational costs and expand their reach to international customers.
Funding: $720.0K
Rough estimate of the amount of funding raised
Funding: $720.0K
Rough estimate of the amount of funding raised
Cavai is a conversational advertising platform that enables brands to create interactive, personalized ad experiences without relying on cookies or personal data. By utilizing conversational data analytics, Cavai provides brands with actionable insights into audience engagement, enhancing marketing effectiveness while prioritizing user privacy.
Funding: $13.6M
Rough estimate of the amount of funding raised
Funding: $13.6M
Rough estimate of the amount of funding raised
Contxt Media provides language-based contextual data and insights through natural language processing and computer vision technology, enabling precise categorization of video content by entities, topics, and sentiment. This technology enhances video advertising by improving brand suitability and targeting, ultimately increasing viewer engagement and brand recall.
Evorra is an Audience Intelligence Platform that simplifies access to intelligent, privacy-compliant, and addressable audiences for media buyers at scale. The platform enables the simple creation and effortless activation of bespoke audiences across various channel platforms to improve ROAS. It also offers data owners a transparent and controlled environment to securely monetize their first-party data assets.
Funding: $15.0M
Rough estimate of the amount of funding raised
Funding: $15.0M
Rough estimate of the amount of funding raised
Good-Loop provides a platform that transforms digital advertising into impactful campaigns by integrating charitable donations and carbon impact measurement into ad formats. This approach enables brands to engage consumers meaningfully while addressing social causes, reducing emissions, and funding quality journalism.
Funding: $9.0M
Rough estimate of the amount of funding raised
Funding: $9.0M
Rough estimate of the amount of funding raised
LightBoxTV offers a management platform for connected TV (CTV) advertising that utilizes data analytics and workflow automation to streamline media buying and performance tracking. The platform simplifies the complexities of fragmented advertising processes, enabling marketers to optimize their ad spend and enhance audience targeting.
Funding: $1.2M
Rough estimate of the amount of funding raised
Funding: $1.2M
Rough estimate of the amount of funding raised
Picnic is a user‑first media platform that curates high‑quality ad inventory (PIQ) and offers non‑intrusive, social‑inspired ad formats to improve brand perception and reduce wasted spend. By scoring domains on ad density, load speed, and publisher reputation, it enables advertisers to reach environments where ads are actually seen, while giving publishers a way to monetize without compromising user experience.
Funding: $1.3M
Rough estimate of the amount of funding raised
Funding: $1.3M
Rough estimate of the amount of funding raised
Pixels enables brands to deploy creator-driven storytelling in premium digital environments outside of traditional social feeds. The platform matches creator content to relevant consumer mindsets, leading to increased brand recall and higher attention capture. It provides transparent performance metrics to optimize content strategy and maximize creator ROI.
The startup offers a cloud-based data compliance automation platform that enables businesses to manage data governance, risk, and compliance through features like data extraction and integration. This platform provides a self-serve solution for organizing and structuring data, addressing the challenges of inefficient data management and regulatory compliance.
Funding: $560.0K
Rough estimate of the amount of funding raised
Funding: $560.0K
Rough estimate of the amount of funding raised
Showing 6 of 6 unmatched portfolio companies