Zinnia TV
Zinnia TV is a streaming service that turns any television into a caregiving tool for people living with dementia, offering gently paced, commercial-free videos designed to reduce agitation and support daily routines. The platform includes content for nature, travel, sing-alongs, and activities of daily living, plus caregiver education videos and a virtual support community. It is rated 4.8/5 by thousands of subscribers and works on devices like Roku.
- Healthcare Technology
- Digital Health
- Software Only
Funding
Funding not disclosed
Founders
Founder details are not available yet.
Product
Problem
Traditional television programming is difficult for people with dementia to follow due to complex plots, confusing characters, and fast pacing, leading to agitation and anxiety. Caregivers lack accessible tools to calm, distract, and engage their loved ones, making daily care routines and respite challenging.
Solution
Zinnia TV provides a streaming service with videos specifically designed for people living with dementia, turning any television into a caregiving tool. The content is slowly paced, visually simple, and free of confusing narratives, drawing viewers in with familiar topics like nature, travel, babies, and sing-alongs. Videos also model daily activities such as bathing, dressing, and drinking water to reduce stress and increase cooperation during care routines. For caregivers, the service offers a library of education videos and a virtual support community, helping them understand dementia-related behaviors and find strategies for difficult moments. By offering a dependable, engaging distraction, Zinnia TV helps reduce agitation, invite happy memories, and give caregivers a much-needed break.
Target Audience
Primary users are family caregivers and professional care providers (such as occupational therapists and day-program staff) supporting people with Alzheimer's disease and other dementias at home or in care facilities.
Features
- Streaming video library with hundreds of titles including Nature, Travel, Sing-alongs, Trivia, Babies, Pets, and Faith & Gratitude
- Videos designed with slow pacing, simple visuals, and no complex plots, based on scientific research and crafted by artists
- Content categorized by use case, such as morning routines, hydration reminders, bedtime wind-downs, and activity-of-daily-living modeling (bathing, dressing, toileting)
- Commercial-free programming available 24/7 to calm anxiety and redirect during moments of agitation
- Caregiver education videos and a virtual support community integrated into the service
- Content includes specific series like "Good Morning," "Drink Water," "Good Night with Friendly Messages," and "Baby's First Year," each with tailored music and pacing