Funding
$50M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
4OCHFounders
Product
Problem
Many merchants struggle to coordinate marketing, sales, and reservation activities across fragmented channels such as WeChat, Douyin, and OTA platforms, leading to inefficient promotions, low conversion rates, and poor customer data integration.
Solution
Zhiketong provides a unified digital marketing platform that consolidates social‑media promotion, OTA distribution, and reservation management into a single interface. The system supports a wide range of product formats—including pre‑sale coupons, membership cards, room and ticket bookings, and food ordering—allowing merchants to create and sell diverse offerings without separate tools. Integrated marketing modules such as discount bundles, group buying, flash sales, and interactive activities (live streaming, spin‑the‑wheel, QR‑code campaigns) enable rapid customer acquisition and retention. Real‑time user analytics and multi‑level membership management give merchants precise control over pricing, loyalty points, and personalized incentives. All channels—official accounts, mini‑programs, Douyin, SMS, and third‑party platforms—feed into a centralized dashboard, simplifying operation and data reporting.
Target Audience
Primary customers are retail merchants, hospitality operators, ticketing agencies, and food‑service businesses that need an integrated solution for digital promotion, online booking, and customer loyalty management.
Features
- Cross‑channel publishing to WeChat Official Accounts, WeChat Mini‑Programs, Douyin, Douyin Mini‑Programs, and SMS gateways
- Built‑in reservation engine for hotel rooms, tickets, dining, and other services with real‑time inventory sync
- Flexible product templates: pre‑sale vouchers, time‑limited cards, stored‑value cards, membership cards, and e‑commerce items
- Marketing toolkit offering discount packages, full‑reduction, buy‑gift, group‑buy, price‑cut, deposit‑inflation, limited‑time/quantity promotions
- Interactive engagement tools such as live‑stream integration, bulk SMS, dynamic QR codes, task‑based rewards, spin‑the‑wheel, shake‑to‑win, card‑collecting, coupon distribution, and points programs
- Hierarchical membership system with tiered pricing, customizable benefits, and points accrual
- Centralized analytics dashboard for user segmentation, campaign performance, and reservation metrics