Zhiketong Technology provides a direct-sale platform for hotels and scenic areas, enabling them to manage customer acquisition and retention through various booking channels and marketing strategies. The platform addresses the challenge of fragmented sales processes by offering tools for streamlined reservations, promotional campaigns, and user management, enhancing operational efficiency and customer engagement.
Funding
$50M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
CHFounders
Product
Problem
Hotels and scenic areas face challenges in managing fragmented sales processes across various booking channels, hindering efficient customer acquisition and retention. This complexity makes it difficult to streamline reservations, promotional campaigns, and user management, ultimately impacting operational efficiency and customer engagement.
Solution
Zhiketong Technology offers a direct-sale platform designed to consolidate and streamline customer acquisition and retention for hotels and scenic areas. The platform provides tools for managing reservations, promotional campaigns, and user data across multiple channels, enhancing operational efficiency. It enables businesses to create diverse product offerings such as pre-sale vouchers, membership cards, and room/ticket bookings. The platform also supports a wide array of marketing strategies, including discount packages, group buying, and limited-time offers.
Target Audience
The primary target audience includes hotels and scenic areas seeking to enhance their direct sales capabilities and improve customer engagement through streamlined digital solutions.
Features
- Supports diverse product formats: pre-sale vouchers, validity cards, stored-value cards, membership cards, room bookings, ticket bookings, and dining reservations.
- Integrates with multiple booking channels: WeChat official accounts, WeChat mini-programs, Douyin, Douyin mini-programs, Xiaoshenghuo platform, and SMS booking.
- Offers a wide range of marketing tools: discount packages, spend-and-save promotions, buy-one-get-one deals, group buying, price slashing, and deposit expansion.
- Provides various traffic-driving tools: live streaming, SMS marketing, QR codes, task campaigns, lucky draws, shake-to-win games, card collecting, and coupon distribution.
- Enables precise user management through multi-level membership systems, member pricing, and points programs.
- Facilitates sales channel expansion through employee, agent, consumer, shared merchant, and group store distribution.
- Offers one-click store setup with 20+ decoration components and 50+ theme templates for rapid deployment of personalized direct sales channels.
- Supports customized development with direct connections for pre-sale voucher verification, membership data, member assets, room inventory, and ticket inventory.