Zhikeniu

This company offers an AI-powered marketing platform for hotels, providing tools for central reservation management, omnichannel distribution, and direct sales. Their platform helps hotels create and manage customer experiences through various channels, including websites and mini-programs.

Updated 2 months ago

Funding

Funding not disclosed

Funding rounds are not available yet.

Founders

Founder details are not available yet.

Product

Problem

Hotels often struggle to manage direct bookings, distribute inventory across multiple channels, and personalize the guest experience, leading to lost revenue and operational inefficiencies. Existing central reservation systems (CRS) and channel management solutions can be complex, costly, and lack the AI-driven capabilities needed to optimize direct sales and customer engagement.

Solution

智客牛 (ZhiKeNiu) provides an AI-powered, cloud-based marketing platform designed to help hotels increase direct bookings and revenue through intelligent automation and omnichannel distribution. The platform includes a next-generation CRS, a hotel website builder, a mini-program builder for popular platforms like WeChat and Douyin, a channel manager, and an AI-driven marketing automation engine. By integrating these tools, hotels can create a unified guest experience across all touchpoints, manage inventory and pricing in real-time, and leverage AI to personalize marketing campaigns and drive conversions. The platform also facilitates direct connections with customers, enabling hotels to build loyalty and reduce reliance on online travel agencies (OTAs).

Target Audience

The platform targets independent hotels and hotel chains looking to enhance their direct booking capabilities, optimize channel distribution, and improve guest engagement through AI-powered marketing automation. It also caters to technology-driven enterprises seeking efficient solutions for managing corporate travel and hotel bookings.

Features

Central Reservation System (CRS) with flexible pricing and product options, supporting calendar-based bookings and various voucher types
Hotel website builder with customizable templates optimized for desktop and mobile devices
Mini-program builder for WeChat, Douyin, and Alipay, enabling direct bookings and customer engagement within these ecosystems
Channel manager for distributing inventory and rates across 100+ OTAs, search engines, and TMCs
AI-powered marketing automation engine for personalized customer journeys and targeted campaigns
Integration with Hotel PMS systems for real-time synchronization of availability, rates, and reservations
Support for membership programs, loyalty points, and personalized offers
Electronic contract management for corporate clients, streamlining booking processes
Data analytics dashboard providing insights into customer behavior, channel performance, and revenue trends