Learn and Earn is a lead generation system that incentivizes users to engage with educational content by offering rewards. It helps businesses acquire qualified leads by turning content consumption into a value exchange for the user.
Funding
Funding not disclosed
Founders
Product
Problem
Traditional B2B lead generation methods are declining in effectiveness, leading to rising costs per qualified lead and difficulty in identifying in-market buyers. Executives are overwhelmed with information and have limited time, making it challenging for lesser-known brands to stand out and differentiate themselves.
Solution
Zerba offers a "Learn and Earn" platform that incentivizes executives to engage with marketing content in exchange for compensation, typically up to $400 in the form of a Visa digital card. By leveraging agentic and generative AI, Zerba automates the process of identifying target prospects, delivering personalized content, and qualifying leads. The platform crafts tailored messages, articles, explainer videos, and questionnaires to educate prospects and address their specific challenges. This approach allows sales teams to engage with prospects who have demonstrated interest and are further along in the buying process, resulting in a lower cost per lead and faster pipeline velocity.
Target Audience
Zerba primarily targets B2B marketers and sales teams seeking to improve lead generation efficiency, engage high-value decision-makers, and lower the cost per qualified lead.
Features
- AI-powered identification of target prospects and senior leaders at target accounts.
- Generative AI crafts personalized content, including messages, articles, explainer videos, and questionnaires.
- Agentic AI automates outreach across email, LinkedIn, and other channels.
- Two-way discovery process to gather BANT (budget, authority, need, and timeline) signals.
- Automated meeting booking and real-time CRM data enrichment.
- Compensation for executives' time and feedback in the form of digital Visa cards.
- Integration with explainer videos to educate prospects on solutions.