This startup provides subscription-based access to mobile devices, offering unlimited repairs, replacements, and trade-in programs to promote circularity in the tech industry. By enabling consumers in the GCC region to enjoy the latest technology affordably, the company addresses the issue of electronic waste and supports sustainable practices.
Funding
$30M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
The traditional model of consumer tech ownership leads to rapid device obsolescence, contributing to significant electronic waste and preventing users from consistently accessing the latest technology without incurring high costs. This linear consumption pattern strains resources and creates environmental challenges in the GCC region.
Solution
Zension offers a subscription-based e-commerce platform that provides access to personal tech devices, promoting a circular economy within the consumer electronics sector. Through its Zaam service, customers can access the latest devices for an affordable monthly fee, with the flexibility to upgrade or switch models after 12 months. Zension maximizes device lifecycles through guaranteed buyback, device protection, extended warranties, and trade-in programs, ensuring devices are reused, resold, or recycled, thereby minimizing e-waste. The platform's device services facilitate the entire ecosystem, enabling a shift from linear ownership to a circular model that benefits both consumers and the environment.
Target Audience
The primary target audience includes consumers in the GCC region seeking affordable access to the latest technology, as well as retailers looking to offer upgrade and buyback programs.
Features
- Subscription-based access to personal tech devices with the Zaam service
- Flexible upgrades and model switching available after the initial 12-month period
- Unlimited repairs and replacements included in the subscription
- Guaranteed buyback and device trade-in programs to extend device lifecycles
- Device protection and extended warranty options offered through major retailers
- Proprietary device services platform powering the circular ecosystem