Zello provides a fitting room assistant for fashion retailers that enhances the in-store shopping experience by allowing customers to request additional items and receive personalized recommendations through a tablet interface. This technology increases basket size by facilitating upselling and optimizing staff interactions, addressing the critical role fitting rooms play in purchasing decisions.
Funding
$20M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Fashion retailers often struggle to provide seamless in-store shopping experiences, particularly in fitting rooms where a significant portion of purchasing decisions are made. Shoppers may need assistance with finding additional sizes, colors, or complementary items, leading to missed sales opportunities if staff interactions are not optimized.
Solution
Zello offers a tablet-based fitting room assistant that enhances the in-store shopping experience by enabling customers to easily request items and receive personalized recommendations. The system allows shoppers to browse the retailer's catalog, request additional sizes or styles, and receive suggestions for complementary items, all without leaving the fitting room. By facilitating upselling and optimizing staff interactions, Zello helps retailers increase basket size and improve overall customer satisfaction. The platform also provides retailers with valuable data on item popularity and shopper preferences.
Target Audience
Zello is designed for fashion retailers looking to improve the in-store shopping experience, increase sales, and optimize staff interactions within fitting rooms.
Features
- Tablet interface for shoppers to request additional items and sizes.
- Personalized recommendations based on items being tried on.
- Staff notification system for efficient assistance.
- Digital catalog browsing within the fitting room.
- Data analytics on item popularity and shopper behavior.