Zelkaa is a social media analysis and management platform that helps brands monitor mentions, track complaints, and analyze competitor performance across YouTube, Instagram, Twitter, and other channels. The platform combines media listening with content scheduling and audience insights, enabling teams to respond to crises in real time and optimize their social strategy. It also provides comparative analytics and follower growth tracking to support data-driven decision-making.
Funding
Funding not disclosed
Founders
Product
Problem
Brands struggle to monitor and respond to the vast volume of mentions and complaints across multiple social media and news channels, making it difficult to manage media crises in real time. Without consolidated listening tools, organizations miss critical audience sentiment shifts and competitive intelligence, leading to delayed responses and weakened public relations strategies.
Solution
Zelkaa provides a comprehensive social media analysis and management suite that aggregates mentions from online and offline media, including newspapers, television, radio, websites, and social platforms like Instagram, Twitter, YouTube, and Telegram. The platform enables real-time complaint monitoring, crisis alerting via email and SMS, and competitor benchmarking through share-of-voice and engagement comparisons. It also includes Social Insights, a content scheduling and publishing tool that helps teams plan posts, analyze audience demographics, and identify optimal posting times. By combining media listening with social profile analytics, Zelkaa gives organizations the tools to turn raw data into actionable PR and marketing decisions.
Target Audience
Primary customers are marketing, public relations, and social media management teams at mid-to-large organizations, as well as agencies managing multiple brand accounts, who need to monitor brand reputation, analyze competitors, and schedule content across social platforms.
Features
- Real-time monitoring of complaints and mentions across online and offline media, with dedicated filtering for negative sentiment
- Crisis alert system that notifies users via email and SMS when unusual spikes in negative mentions or trending topics occur
- Competitor analysis dashboards comparing share of voice, engagement rates, follower growth, and audience sentiment across brands
- Social Insights module with detailed metrics for Instagram, Twitter, YouTube, Facebook, and Telegram, including follower growth history, best posting times, and content performance
- Content calendar with national and international special days, plus team collaboration features for planning posts from idea to publication
- Analytical reporting with word clouds, hashtag clouds, gender and sentiment charts, and one-page infographics summarizing brand popularity and influencer activity
- Audience demographic insights covering language, age, gender, and geographical location to tailor content to specific follower segments
- Instagram contest management with comment extraction, direct message access, and an online give-away platform