Zelig provides an AI fashion platform that enables brands to transform product browsing into real-time outfit building experiences. This B2B solution is designed to increase average order value and foster long-term customer retention for retailers. The technology allows shoppers to easily create complete looks, bridging the gap between digital commerce and personalized styling.
Funding
$15M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Online fashion retail often lacks the personalized experience of in-store shopping, leading to uncertainty in purchase decisions. Customers struggle to visualize how clothing will look on them, resulting in high return rates and increased waste for retailers.
Solution
Zelig provides an AI-powered virtual try-on and styling technology that enhances the online shopping experience for fashion retailers. The platform allows customers to upload a photo or select a model to virtually try on clothing and accessories. Using machine learning, computer vision, and generative AI, Zelig offers accurate try-on simulations and personalized style recommendations. Customers can mix and match items, save their favorite looks to a virtual closet, and share their styles on social media. This technology aims to increase customer confidence, reduce product returns, and foster lasting loyalty between shoppers and brands.
Target Audience
Zelig's primary customers are fashion retailers seeking to improve the online shopping experience, reduce product returns, and increase customer engagement.
Features
- AI-powered virtual try-on simulations using uploaded photos or a diverse model library
- Personalized style recommendations generated by AI algorithms
- Virtual closet for saving and organizing favorite looks
- Social sharing capabilities to inspire friends and receive feedback
- Mix-and-match functionality to experiment with different outfit combinations
- Proprietary AI fit and style technology for a seamless omnichannel experience
- Integration with retailer product pages to transform them into dynamic closets