Zartico provides a destination operating system that utilizes geolocation, spending, and lodging data to identify high-value visitor markets for destination management organizations. This technology enables precise targeting of marketing efforts, ensuring that resources are allocated effectively to attract visitors who are likely to stay longer and spend more.
Funding
$5.6M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Destination management organizations often struggle with outdated data collection methods, leading to inaccurate marketing decisions and unclear campaign impact. This results in wasted marketing budgets and difficulty in identifying high-value visitor markets.
Solution
Zartico offers a destination operating system that integrates geolocation, spending, and lodging data to provide destination management organizations with actionable insights. The platform identifies ideal visitor markets, enabling precise targeting of marketing efforts to attract visitors who stay longer and spend more. By connecting website hits and campaign interactions to in-destination visits, Zartico provides clear insights into marketing performance. The integrated data model, combined with AI-driven intelligence, reveals patterns of people and places, ensuring the right visitors are reached at the right time.
Target Audience
The primary customers are destination management organizations and state tourism agencies seeking to optimize their marketing strategies and attract high-value visitors.
Features
- Integrated data model combining geolocation, spending, and lodging data
- AI-driven intelligence to reveal patterns of people and places
- Strategic planning tools to identify high-value visitor markets
- Predictive modeling and pacing to align marketing with seasonal demand
- Media optimization and campaign attribution to measure marketing performance
- Website attribution to connect website hits to in-destination visits
- Benchmarking to track performance against similar destinations
- Impact reporting to communicate the impact of the visitor economy