Adzap is a user acquisition platform for PC and console games, providing tools and data for studios and publishers to run profitable paid advertising campaigns. The platform helps games reach their target audience and increase visibility in a competitive market.
Funding
Funding not disclosed
Founders
Product
Problem
PC and console game studios struggle to efficiently acquire new users through paid advertising due to the lack of deterministic attribution solutions, making it difficult to measure return on ad spend (ROAS) accurately. The inability to precisely track user behavior across different platforms and storefronts hinders effective campaign optimization and budget allocation.
Solution
Adzap is a demand-side platform (DSP) that provides deterministic attribution for PC and console game advertising, enabling studios to measure and improve their ROAS. The platform integrates with major social media platforms to identify high-intent players at a low cost. Adzap's cross-device attribution technology allows for precise retargeting of players from mobile to PC. By providing accurate measurement across various PC storefronts, including Steam, Epic, and custom launchers, Adzap simplifies campaign management and optimization.
Target Audience
Adzap primarily targets PC and console game studios and publishers looking to optimize their paid advertising campaigns and improve user acquisition efficiency.
Features
- Deterministic attribution for PC and console games across multiple storefronts
- Integration with social media platforms to identify and target high-intent players
- Cross-device retargeting capabilities to reach players on both mobile and PC
- Real-time campaign performance tracking and reporting
- Support for various ad formats, including display, video, and native ads
- Fraud detection and prevention mechanisms to ensure ad spend efficiency