Zapier is a cloud‑based, no‑code automation platform that lets businesses create multi‑step workflows, called Zaps, linking triggers and actions across 9,000+ SaaS applications. It also offers AI‑driven agents via its MCP, enabling autonomous tasks such as lead scoring and ticket routing, all within a security‑governed environment that includes enterprise compliance and admin controls.
Funding
Funding not disclosed
Founders
Product
Problem
Businesses spend significant time on repetitive, manual tasks and struggle to connect disparate SaaS tools without custom code, leading to inefficiencies and delayed workflows.
Solution
Zapier provides a cloud-based, no‑code automation platform that lets users create “Zaps” – automated workflows linking triggers and actions across more than 9,000 applications. Users build workflows through a visual editor, optionally adding AI‑driven actions, data tables, and custom forms, all managed under a single security‑governed environment. The platform handles authentication, scaling, and error handling, enabling both simple two‑step automations and complex multi‑step, AI‑augmented processes without requiring developer resources. Results are executed in real time, moving data between apps, scoring leads, routing tickets, and more, while offering version control, observability, and enterprise‑grade compliance.
Target Audience
Primary customers are businesses of all sizes—from startups to Fortune 1000 enterprises—that need to automate repetitive processes across their SaaS stack, as well as product teams that want to embed automation and AI actions into their own applications.
Features
- Visual no‑code editor for building multi‑step Zaps with triggers and actions
- Integration library of 9,000+ pre‑built app connections and 30,000+ ready‑to‑run actions
- AI capabilities via Zapier MCP, supporting models like Claude and ChatGPT for autonomous agents
- Built‑in data storage (Tables) and custom form creation (Forms) for end‑to‑end workflows
- Enterprise governance tools: SOC 2 Type II, GDPR/CCPA compliance, SAML SSO, advanced admin permissions
- Workflow API and SDK for embedding automation directly into third‑party products with managed OAuth
- Version control, custom error notifications, and observability for reliable production use