Zaaz is a creator‑focused platform that quantifies the value of organic reach and engagement, turning audience data into earned media value, purchase‑intent signals, and growth metrics that brands care about. Influencers claim a free profile, receive personalized insights from comments, and get actionable guidance to secure paid brand deals and grow followers. The service also offers peer benchmarks and coaching to help creators monetize their audience more effectively.
Funding
Funding not disclosed
Founders
Product
Problem
Creators often lack concrete, quantifiable evidence of their influence that brands require to justify partnership deals, making it difficult to secure paid collaborations and grow their audience. Traditional metrics like follower counts do not capture deeper engagement signals such as purchase intent hidden in comments.
Solution
Zaaz offers an always‑on analytics platform that continuously measures a creator’s impact for brands. By aggregating data from comments, likes, and reach, the platform calculates Earned Media Value, audience growth, and purchase intent, presenting these as actionable insights. Creators claim a free profile, receive personalized guidance, and can benchmark their performance against peers. The platform’s engine identifies which content drives engagement and revenue potential, helping creators prioritize strategies that attract brand deals and increase follower counts.
Target Audience
Primary users are social media creators and influencers, particularly those in lifestyle, fashion, wellness, and entertainment niches, who seek data-driven proof of value to attract brand partnerships.
Features
- Real‑time calculation of Earned Media Value representing the monetary worth of organic reach and engagement
- Extraction of purchase intent signals from audience comments to surface commerce‑related interest
- Personalized guidance and coaching based on audience feedback and performance trends
- Peer benchmarking dashboard that compares a creator’s metrics against similar creators
- Growth momentum tracking that visualizes audience, reach, and engagement trends over time
- Integrated engine that recommends content actions to maximize brand appeal and follower growth