This startup offers subscription-based cleaning kits that utilize plant-derived ingredients to replace harmful chemicals in household cleaning products. By minimizing plastic use and promoting eco-friendly practices, the company addresses the environmental impact of traditional cleaning supplies.
Funding
$570K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Traditional household cleaning products often contain harsh chemicals that can be harmful to both human health and the environment. These products also contribute to plastic waste due to single-use packaging.
Solution
YVY offers a subscription service delivering household cleaning solutions in concentrated capsule form, minimizing both environmental impact and exposure to harmful chemicals. The capsules contain plant-derived ingredients and are designed to be diluted with water at home, eliminating the need to ship water-heavy cleaning products. YVY emphasizes sustainability by using recyclable capsules and offering a reverse logistics program for their return and reuse. This approach reduces plastic consumption and promotes a healthier home environment.
Target Audience
Environmentally conscious consumers seeking non-toxic and sustainable household cleaning solutions, particularly those with sensitivities or allergies to conventional cleaning products.
Features
- Concentrated cleaning formulas delivered in recyclable capsules
- Plant-derived, hypoallergenic ingredients
- Subscription-based delivery service
- Refill system using reusable spray bottles
- Product line includes multi-purpose cleaner, heavy-duty degreaser, bathroom cleaner, dish soap, laundry detergent, and floor cleaner
- Reverse logistics program for capsule return and recycling
- Products free of synthetic chemicals and petrochemicals