Yup is a licensed fintech platform that lets Indonesian consumers finance purchases at any merchant through a single mobile app, offering 0% interest financing and instant approval. The service consolidates credit applications, provides real‑time repayment tracking, and includes 24‑hour support, while complying with Otoritas Jasa Keuangan regulations.
Funding
$32M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Many consumers in Indonesia face high‑interest credit options and fragmented payment processes when trying to purchase goods online or in‑store, limiting their ability to shop flexibly and manage cash flow.
Solution
Yup is a licensed fintech platform that enables users to finance purchases across any merchant with a single mobile app. The service offers 0% interest financing, instant approval, and a streamlined checkout experience that eliminates the need for multiple credit applications. All transactions are overseen by the Otoritas Jasa Keuangan, ensuring regulatory compliance and consumer protection. Users can manage their purchases, repayment schedules, and support requests within the app, while merchants gain access to a unified payment solution that expands their customer base.
Target Audience
Yup targets Indonesian consumers who shop online or in‑store and seek affordable, interest‑free financing, as well as merchants looking to offer a seamless credit option to their customers.
Features
- 0% interest financing for purchases at any participating merchant
- One‑app onboarding and approval process with instant credit decisions
- Regulatory oversight by Otoritas Jasa Keuangan for secure, compliant transactions
- 24‑hour customer support integrated within the app
- Unified merchant network allowing shoppers to use the same financing across online and offline stores
- Real‑time repayment tracking and flexible payment scheduling