YOYO offers an AI‑native marketing platform that pairs a TikTok‑focused influencer marketplace (PopStar) with a Generative Engine Optimization tool (Geopher.ai) to track and improve brand presence in AI‑driven search results such as ChatGPT, Gemini and Microsoft Copilot. The suite provides real‑time dashboards, a Brand Visibility Score and an AI Visibility Index, and integrates campaign data via API for marketers and agencies to optimize both social and AI discovery channels.
Funding
Funding not disclosed
Founders
Product
Problem
Brands increasingly rely on generative AI assistants (e.g., ChatGPT, Gemini, Microsoft Copilot) for product discovery, yet most marketing strategies focus only on traditional social channels, leaving a visibility gap in AI‑driven search results. Without a systematic way to monitor and optimize presence in these AI engines, brands risk being omitted from the very platforms that users now consult first.
Solution
YOYO provides an AI‑native marketing suite that combines data‑driven influencer campaigns with Generative Engine Optimization (GEO). Through its PopStar influencer platform, brands can activate nano‑ and macro‑influencers on TikTok and other social networks, while the Geopher.ai GEO platform quantifies and improves brand visibility across generative AI search results. Real‑time dashboards deliver a Brand Visibility Score and AI Visibility Index, showing where a brand appears in ChatGPT, Gemini, Perplexity, Google AI Overviews, and Microsoft Copilot. YOYO’s workflow integrates influencer content creation, TikTok Creative Partner expertise, and AI‑search analytics into a single reporting layer, enabling brands to adjust campaigns and SEO tactics based on measurable AI‑engine performance. The combined approach accelerates growth by ensuring that both human audiences and AI assistants can discover and recommend the brand.
Target Audience
The primary customers are consumer brands, e‑commerce companies, and marketing agencies that need both influencer amplification on TikTok and measurable visibility in generative AI search engines. Additionally, product teams and digital strategists seeking data‑driven AI‑search optimization benefit from YOYO’s GEO analytics.
Features
- PopStar influencer marketplace that matches brands with nano, micro, and macro creators, with built‑in campaign management tools.
- Certified TikTok Creative Partner status in Indonesia and the Philippines, providing access to platform‑level ad products and trend insights.
- Geopher.ai GEO platform that tracks brand mentions across ChatGPT, Gemini, Perplexity, Google AI Overviews, and Microsoft Copilot, delivering a proprietary Brand Visibility Score.
- AI Visibility Index that quantifies factors influencing recommendation likelihood within generative AI frameworks.
- Automated reporting dashboard with API access for integration into existing marketing stacks and CRM systems.
- Content production pipeline that aligns influencer assets with AI‑search keywords and prompts for maximum relevance.
- Regional expertise in Southeast Asia, ensuring language and cultural nuances are reflected in AI‑engine optimization.
- Secure, GDPR‑compliant data handling and role‑based access controls for brand analytics.