You. Smart. Thing. is a travel demand management platform that utilizes a map-based travel assistant to provide personalized, low-carbon travel plans for visitors to destinations, venues, and live events. By optimizing routing and influencing modal choice, the platform reduces visitor carbon emissions by an average of 30% while enhancing visitor experience and increasing revenue for operators.
Funding
$1.5M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Visitors to destinations, venues, and live events often rely on standard mapping applications that don't provide optimized routing or encourage low-carbon transportation options. This results in increased carbon emissions from visitor travel and missed opportunities for operators to enhance visitor experience and capture valuable data.
Solution
You. Smart. Thing. offers a travel demand management platform that provides personalized, multi-modal travel plans, guiding visitors toward sustainable transportation choices. The platform integrates directly into existing websites, mobile apps, and CRM systems, offering content-enhanced wayfinding and curated, low-carbon door-to-door travel plans. By influencing modal choice and optimizing routes, the platform reduces visitor carbon emissions and provides operators with valuable data on visitor travel patterns, enabling better demand management, improved accessibility, and targeted marketing. The system supports integration with various transport modes, including walking, cycling, public transport, and EV charging, and can be configured for destinations, venues, events, and workforce travel management.
Target Audience
The primary target audience includes destinations, venues, event organizers, public sector organizations, and large employers seeking to manage visitor travel demand, reduce carbon emissions, and enhance visitor experience.
Features
- Web-based travel assistant interface easily embedded into existing websites and apps
- Configurable multi-modal routing to specified venue access points
- Personalized travel plans generated manually by visitors or automatically via CRM integration
- Integration with real-time data on public transport, parking, and EV charging availability
- Step-free travel planning and assistance request features for improved accessibility
- Real-time travel alerts and updates via email or SMS
- GDPR-compliant data capture and analytics on visitor travel patterns
- Integration with ticketing and CRM systems for streamlined box office management and customer engagement
- Configurable to promote sustainable travel options and reduce carbon footprint