This startup offers a zero-waste mascara that is designed to be cleaned and refilled, eliminating the need for disposable packaging. By utilizing reusable mailers made from upcycled materials, the company addresses the issue of plastic waste in the cosmetics industry.
Funding
$3M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
The cosmetics industry relies heavily on single-use plastic packaging, contributing significantly to environmental pollution and landfill waste. Traditional disposable makeup containers create a continuous cycle of production and disposal, lacking sustainable alternatives for environmentally conscious consumers.
Solution
Izzy Zero Waste Beauty offers a line of refillable makeup products designed to eliminate single-use plastic waste. The company utilizes a closed-loop system where customers receive products in reusable stainless-steel containers and return the empties for sterilization and refilling. Izzy employs a patent-pending triple cleansing process to ensure the containers are sanitary for reuse, and ships refills in reusable mailers made from upcycled materials, minimizing environmental impact. The product line includes mascara, brow gel, lip butter, and skincare items, all formulated with clean, cruelty-free, and vegan-friendly ingredients.
Target Audience
Environmentally conscious consumers seeking sustainable and high-performance makeup and skincare products, particularly those interested in reducing plastic waste and supporting ethical brands.
Features
- Refillable stainless-steel containers designed for a minimum of 10,000 uses
- Patent-pending triple cleansing process for sterilization of returned containers
- Reusable mailers made from upcycled materials for shipping and returns
- Clean, cruelty-free, and vegan-friendly formulas
- Products free of gluten, GMOs, alcohol, oil, parabens, phthalates, silicone, and talc
- Subscription-based replenishment model with options for delivery every 2, 3, or 4 months
- CarbonNeutral® certification, with a 78% smaller carbon footprint compared to industry standards after 25 refills
- Partnerships with the National Forest Foundation, Her Justice, and Pencils of Promise, donating a portion of proceeds from every purchase